Programmatic Advertising Manager - Hybrid, Data-Driven

WPP Media; Karachi Division; Hybrid; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Job summary

WPP Media in Karachi is seeking a Manager – Programmatic to lead planning, execution, and optimization of media campaigns for top brands. This role requires strong analytical skills and expertise in programmatic advertising.

The ideal candidate will manage multiple campaigns, ensure KPI adherence, and contribute to client strategies. The position offers benefits including competitive insurance, paid time off, and a hybrid work environment.

Qualifications

• 4–6 years of experience in programmatic advertising, digital media, or media operations.
• Experience in managing campaign execution and optimization across multiple platforms.
• Certifications in Google Marketing Platform, DV360, or related tools will be an advantage.

Responsibilities

• Lead the setup, execution, monitoring, and optimization of programmatic campaigns.
• Manage DSPs and ad servers to ensure accurate delivery.
• Continuously analyze campaign performance and implement optimization tactics.

Skills

Programmatic advertising expertise

Analytical skills

Problem-solving skills

Communication skills

Education

Bachelor’s degree in marketing, Business Administration, Media Sciences or related field

Tools

DSPs

Ad servers

Campaign management tools

Job description

WPP Media in Karachi is seeking a Manager – Programmatic to lead planning, execution, and optimization of media campaigns for top brands. This role requires strong analytical skills and expertise in programmatic advertising.

The ideal candidate will manage multiple campaigns, ensure KPI adherence, and contribute to client strategies. The position offers benefits including competitive insurance, paid time off, and a hybrid work environment.