Business Manager Programmatic

WPP; Karachi Division; Hybrid; PKR 2,400,000 - 3,600,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP Media Pakistan seeks a Business Manager – Programmatic to lead programmatic media buying, overseeing strategy and execution across DSPs, ad servers, and marketplaces. You will manage a team and collaborate with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.

The role offers a hybrid office setup with four days on-site in Karachi, competitive benefits, and opportunities to drive data-driven growth across key client accounts.

Qualifications

• Must hold an MBA/BBA from a reputable university or equivalent qualification.
• Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising.
• Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms.
• Strong understanding of RTB, PMP, Programmatic Guaranteed, audience targeting, and digital measurement.

Responsibilities

• Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns.
• Develop programmatic media strategies aligned with client business objectives.
• Manage campaigns across DSPs, ad exchanges, private marketplaces (PMPs), and programmatic guaranteed deals.
• Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved.
• Collaborate with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.
• Coach, mentor, and develop team members while ensuring timely campaign execution.

Skills

Programmatic media buying

Digital media

Data analysis

Vendor management

Stakeholder management

Communication

Education

MBA/BBA

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

Job Description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

WPP Media is the worlds largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager – Programmatic to join us. In this role, you will be responsible for leading programmatic media buying and campaign execution across digital platforms. You will oversee strategy, optimization, vendor partnerships, and campaign performance while managing a team to deliver exceptional client outcomes through data-driven programmatic solutions.

Reporting of the role

This role reports to the Director – Programmatic.

3 best things about the job

• Being part of a talented and passionate digital team driving innovation.
• Working with leading DSPs, SSPs, publishers, and technology partners.
• Opportunity to lead cutting-edge programmatic campaigns across multiple industries.

In this role, your goals will be

In three months

• Develop a comprehensive understanding of WPP Medias programmatic ecosystem, processes, and proprietary tools.
• Gain proficiency across major DSPs, ad servers, and reporting platforms.
• Successfully execute and optimize programmatic campaigns while ensuring delivery against KPIs.

In six months

• Independently manage end-to-end programmatic campaigns for assigned clients.
• Build strong relationships with media partners, publishers, and technology vendors.
• Drive campaign optimization using audience insights, performance data, and automation.
• Mentor junior team members and ensure operational excellence.

In 12 months

• Lead programmatic strategy for key client accounts.
• Deliver innovative audience targeting and data-driven media solutions.
• Identify opportunities for automation, process improvement, and performance enhancement.
• Contribute to business growth through strategic recommendations and industry best practices.

What your day job looks like at WPP Media

• Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns.
• Develop programmatic media strategies aligned with client business objectives.
• Manage campaigns across DSPs, ad exchanges, private marketplaces (PMPs), and programmatic guaranteed deals.
• Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved.
• Analyze campaign performance and provide optimization recommendations based on real-time insights.
• Lead audience segmentation, targeting strategies, and data utilization.
• Maintain strong relationships with DSP partners, publishers, technology vendors, and data providers.
• Review campaign reports and present performance insights to internal stakeholders and clients.
• Ensure campaign quality, brand safety, viewability, fraud prevention, and compliance with industry standards.
• Lead troubleshooting and resolution of campaign delivery issues.
• Collaborate closely with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.
• Monitor market trends, emerging technologies, and programmatic innovations to identify new opportunities.
• Support regional and global reporting requirements.
• Coach, mentor, and develop team members while ensuring timely campaign execution.
• Drive continuous process improvements to enhance operational efficiency and campaign effectiveness.

Skills & Experience

• Must hold a BBA/MBA from a reputable university or equivalent qualification.
• Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising.
• Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms.
• Strong understanding of RTB (Real-Time Bidding), PMP, Programmatic Guaranteed, audience targeting, and digital measurement.
• Experience working with ad servers, verification tools, analytics platforms, and campaign reporting.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize performance.
• Excellent stakeholder management, communication, and presentation skills.
• Strong negotiation and vendor management capabilities.
• Excellent time management and prioritization skills.
• A proactive mindset with a passion for digital innovation and continuous learning.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.