Senior Marketing & Communications Supervisor – Lahore, Pakistan

EnergyLib; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

EnergyLIB in Pakistan is seeking a Senior Marketing Supervisor to lead PR, content and marketing localisation, adapting global campaigns for local audiences and managing projects end-to-end.

You will work with the global marketing team, local sales and agencies, crafting messaging in English and Urdu and building relationships with local media, KOLs and content creators to drive brand awareness and product launches.

Qualifications

• 3–5 years of experience in marketing communications, PR, content, product marketing or agency environments.
• Proven experience independently managing communications projects from planning through delivery.
• Strong writing and verbal skills in English and Urdu.

Responsibilities

• Lead local PR activities, including drafting and localising press releases and coordinating interviews.
• Build and maintain relationships with local journalists, KOLs, and content creators.
• Plan and develop local social media content and campaign assets for EnergyLIB's local channels.
• Adapt global campaigns and materials for Pakistan with accurate local language copy.
• Support product launches and market-entry campaigns with PR and messaging for homeowners.
• Manage PR and creative agencies, freelancers and other external partners from briefs to final delivery.
• Track media coverage and campaign performance to improve future efforts.

Skills

Marketing communications

PR

Content development

Campaign management

Bilingual English/Urdu

Job description

About the Role

EnergyLIB is looking for a Senior Marketing Supervisor to lead PR, content and marketing localisation in Pakistan. Working closely with the global marketing team, local sales teams and agency partners, you will adapt global campaigns and product messages for local audiences and manage projects independently from brief to publication.

Key Responsibilities

• Lead local PR activities, including drafting and localising press releases, pitching stories, responding to media enquiries and coordinating interviews, product reviews and coverage.
• Build and maintain relationships with local journalists, industry publications, key opinion leaders (KOLs) and content creators. Manage collaborations from briefing through content delivery and follow-up.
• Plan the local social media content calendar and develop copy, creative briefs and campaign assets for EnergyLIB's local channels.
• Adapt global marketing campaigns and materials for Pakistan, including website copy, social media content, brochures, leaflets and product presentations. Review local-language copy for accuracy, tone and consistency with brand guidelines.
• Support product launches and market-entry campaigns through PR, product messaging and customer-facing content. Translate technical features into clear benefits for homeowners.
• Manage PR and creative agencies, freelancers and other external partners as needed. Own project briefs, timelines, approvals and final delivery.
• Track media coverage, KOL collaborations and social media performance, and use the findings to improve future campaigns.

Requirements

• 3-5 years of relevant experience in marketing communications, PR, content, product marketing or an agency environment.
• Proven experience independently managing communications projects or campaigns from planning through delivery.
• Strong writing, editing and verbal communication skills in English and Urdu, with the ability to adapt messaging for local audiences.
• Good understanding of the media, KOL and social media landscape in Pakistan.
• Ability to understand technical products quickly and communicate their benefits in clear, customer-friendly language.
• Strong project management skills and the ability to manage multiple priorities with global and local stakeholders.

Nice to Have

• Experience in automotive, consumer electronics, smartphone or technology.
• Existing relationships with Pakistani media, industry publications or KOLs.
• Experience working with PR or creative agencies, or supporting product launches and market-entry campaigns.

About EnergyLIB

EnergyLIB is a residential energy company focused exclusively on the home. Under our brand proposition, "Only for Home," we develop residential energy storage products and solutions around how families generate, store and use electricity.