Senior Marketing & PR Lead - Pakistan

EnergyLib; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

EnergyLIB in Pakistan is seeking a Senior Marketing Supervisor to lead PR, content and marketing localisation, adapting global campaigns for local audiences and managing projects end-to-end.

You will work with the global marketing team, local sales and agencies, crafting messaging in English and Urdu and building relationships with local media, KOLs and content creators to drive brand awareness and product launches.

Qualifications

• 3–5 years of experience in marketing communications, PR, content, product marketing or agency environments.
• Proven experience independently managing communications projects from planning through delivery.
• Strong writing and verbal skills in English and Urdu.

Responsibilities

• Lead local PR activities, including drafting and localising press releases and coordinating interviews.
• Build and maintain relationships with local journalists, KOLs, and content creators.
• Plan and develop local social media content and campaign assets for EnergyLIB's local channels.
• Adapt global campaigns and materials for Pakistan with accurate local language copy.
• Support product launches and market-entry campaigns with PR and messaging for homeowners.
• Manage PR and creative agencies, freelancers and other external partners from briefs to final delivery.
• Track media coverage and campaign performance to improve future efforts.

Skills

Marketing communications

PR

Content development

Campaign management

Bilingual English/Urdu

Job description

EnergyLIB in Pakistan is seeking a Senior Marketing Supervisor to lead PR, content and marketing localisation, adapting global campaigns for local audiences and managing projects end-to-end.

You will work with the global marketing team, local sales and agencies, crafting messaging in English and Urdu and building relationships with local media, KOLs and content creators to drive brand awareness and product launches.