Senior Local SEO Strategist

pakeventures

Lahore

On-site

PKR 1,800,000 - 3,200,000

Full time

14 days+

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Job summary

PakWheels is seeking a Senior SEO Executive with strong Local SEO expertise to join our SEO team. You will own local search opportunities, optimize Google Business Profiles and Maps, and develop scalable city and location landing pages.

Work closely with Product, Engineering, Content, and Business teams to drive measurable organic growth. You will conduct keyword research, audits, and experiments to improve visibility and traffic for PakWheels’ multi-location platforms.

Qualifications

3-4 years hands-on SEO experience with Local SEO focus.
Strong understanding of Local SEO fundamentals and enterprise-scale SEO.
Experience with Google Business Profiles, Maps, and Local Pack.
Proficiency in analytics tools and technical SEO fundamentals.

Responsibilities

Conduct ongoing keyword research, clustering, competitor analysis, and search-intent analysis for local opportunities.
Build and optimize scalable city, area, service, and location landing pages.
Own SEO strategy for Google Business Profiles and Maps visibility across PakWheels locations.
Collaborate with Product and Engineering to develop SEO-friendly templates, URL structures, internal linking, and structured data.
Perform technical SEO audits covering crawling, indexing, rendering, canonicalization, redirects, sitemaps, and Core Web Vitals.
Optimize pages for local search intent and entities, focusing on E-E-A-T and conversion intent.
Monitor performance using GSC, GA4, Ahrefs/SEMrush, Screaming Frog, Looker Studio; translate data into actions.
Work with Content teams to ensure SEO requirements are incorporated into campaigns and launches.
Run SEO experiments and analyze impact; use data to improve results.
Stay updated on Google updates, Local SEO trends, AI-powered search, and SERP features.