Senior Local SEO Lead - Maps & Local Growth

PakWheels.com; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

PakWheels.com is seeking a Senior SEO Executive with strong Local SEO expertise to join our SEO team. You will identify local opportunities, improve visibility on Google Search and Maps, and drive measurable organic growth for a multi-location marketplace.

You will collaborate with Product, Engineering, Content, and Business teams to implement scalable location-based pages, optimized templates, and data-driven strategies that improve authority and user value across PakWheels locations.

Qualifications

• Hands-on Local SEO with multi-location or marketplace exposure.
• Experience with enterprise-scale technical SEO and site architecture.
• Ability to translate data into actionable opportunities for visibility and growth.
• Proficient with SEO and analytics tools and reporting.
• Collaborates with product, engineering, and content teams to implement scalable SEO solutions.

Responsibilities

• Conduct ongoing keyword research, clustering, competitor analysis, and search-intent analysis for high-value local opportunities.
• Build and optimize scalable city, area, service, and location landing pages with value for users.
• Own SEO for Google Business Profiles and Google Maps visibility across PakWheels locations.
• Collaborate with Product and Engineering to develop SEO-friendly templates, URL structures, and structured data.
• Perform regular technical SEO audits covering crawling, indexing, redirects, and Core Web Vitals.

Skills

Local SEO

Enterprise-scale SEO

Technical SEO

Keyword research & analysis

Data-driven optimization

Tools

Google Search Console

GA4

Ahrefs/SEMrush

Screaming Frog

Looker Studio

HTML/CSS/JS basics

Job description

PakWheels.com is seeking a Senior SEO Executive with strong Local SEO expertise to join our SEO team. You will identify local opportunities, improve visibility on Google Search and Maps, and drive measurable organic growth for a multi-location marketplace.

You will collaborate with Product, Engineering, Content, and Business teams to implement scalable location-based pages, optimized templates, and data-driven strategies that improve authority and user value across PakWheels locations.