Local SEO Specialist

Kas Andz Marketing Group; Lahore; On-site; PKR 360,000 - 600,000; Full time

Job summary

Kas Andz Marketing Group in Pakistan is seeking a Local SEO Specialist to drive local search campaigns for Pakistani clients. The role focuses on improving organic rankings and Google Maps visibility, with independent work and regular progress updates.

You will perform keyword research, optimize GBP listings, manage local citations, and report results using SEO tools and AI writing assistants. The position is long-term and requires professional communication and reliable delivery.

Qualifications

• Minimum 3 years of hands-on Local SEO experience with proven local business results.
• Proven success ranking businesses in organic search and local map packs.
• Strong experience optimizing Google Business Profile (GBP).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Surfer SEO, NeuronWriter.
• Experience using AI writing/assistants (e.g., ChatGPT, Claude) to support SEO content and workflows.
• Good English writing and verbal communication; able to provide clear updates and reports.
• Ability to work independently, manage time across ongoing campaigns, and deliver measurable results.

Responsibilities

• Work with local business clients to improve organic search and local map pack rankings.
• Optimize Google Business Profile (GBP) listings and manage local citations.
• Perform keyword research, on-page optimization, and local content recommendations.
• Use SEO tools to audit, track, and report performance (rankings, traffic, GSC/GA data).
• Provide regular updates and documented proof of results to clients and the team.
• Collaborate on workflow improvements and leverage AI tools to streamline processes.

Skills

Local SEO

GBP optimization

Keyword research

On-page optimization

AI tools usage

English communication

Independent work

Tools

SEMrush

Ahrefs

Surfer SEO

NeuronWriter

Job description

Job Description

About the role

Kas Andz Marketing Group is hiring a Local SEO Specialist to support ongoing local search campaigns for businesses in Pakistan. This role focuses on improving organic Google rankings and Google Maps/local map pack visibility for local clients. The position is long-term and requires independent, reliable work with regular progress updates.

Responsibilities

• Work with local business clients to improve organic search and local map pack rankings.
• Optimize Google Business Profile (GBP) listings and manage local citations.
• Perform keyword research, on-page optimization, and local content recommendations.
• Use SEO tools to audit, track, and report performance (rankings, traffic, GSC/GA data).
• Provide regular updates and documented proof of results to clients and the team.
• Collaborate on workflow improvements and leverage AI tools to streamline processes.

Job Specification

Must-have

• Minimum 3 years of hands‑on Local SEO experience with proven local business results.
• Proven success ranking businesses in organic search and local map packs.
• Strong experience optimizing Google Business Profile (GBP).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Surfer SEO, NeuronWriter (any of these).
• Experience using AI writing/assistants (e.g., ChatGPT, Claude) to support SEO content and workflows.
• Good English writing and verbal communication; able to provide clear updates and reports.
• Ability to work independently, manage time across ongoing campaigns, and deliver measurable results.

Nice to have

• Experience with AI automation tools (e.g., n8n).
• Technical SEO skills.