Senior Executive Marketing

Wateen Telecom Limited; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

Wateen Telecom Limited is seeking a Senior Executive Marketing in Lahore to create engaging content across digital and corporate channels. Responsibilities include writing for blogs, social media, and various marketing materials. The ideal candidate will possess strong written communication skills and relevant experience in digital marketing and content writing.

A Bachelor's or Master's degree in a related field and familiarity with AI tools are also essential. Wateen offers a dynamic work environment with opportunities to learn about B2B technology and marketing strategies.

Qualifications

• 2-3 years of relevant experience in marketing, content writing, digital marketing, or corporate communications.
• Experience in writing blogs, website content, and campaign content preferred.
• B2B, technology, telecom, ICT, or corporate marketing experience is an advantage.

Responsibilities

• Develop content for blogs, websites, social media, and marketing collateral.
• Support creation of LinkedIn-first content and adaptations for Meta platforms.
• Assist in writing copy for campaigns, corporate announcements, and event posts.
• Coordinate with designers to develop effective digital content.
• Conduct research on industry trends and competitor content.
• Use AI tools for content research, editing, and quality improvement.
• Proofread and edit content to ensure accuracy and brand alignment.

Skills

Strong written communication skills

Digital content understanding

Ability to simplify technical information

Content marketing knowledge

Familiarity with AI tools

Proofreading and editing skills

Basic design sense

Willingness to learn about B2B technology

Education

Bachelor's or Master's degree in Marketing, Communications, Media Studies, English, Business Administration

Tools

ChatGPT

Canva

Runway

Kling AI

Magnific

Job description

Wateen is Pakistan’s leading information and communications technology company with a diverse portfolio of customers across industries. A pioneer in the telecommunications industry, Wateen is proud to have laid the foundation of Pakistan’s internet connectivity with the fastest-growing fiber-optic network.

Wateen is credited with transforming the landscape of communications technology in Pakistan through our efforts to revolutionize businesses with cutting-edge technology. With the country’s largest team of highly experienced certified resources, our subject matter experts ensure end-to-end support uniquely optimized for businesses and enterprises across various verticals.

Position Summary

The Senior Executive Marketing will support the marketing department in creating clear, engaging, and brand-aligned content across digital and corporate communication channels. The role will primarily focus on writing blogs, website content, social media copy, campaign copy, and other marketing materials.

Location

Lahore

Key Responsibilities

• Develop content for blogs, website pages, social media posts, digital campaigns, emailers, internal communications, and other marketing collateral.
• Support the creation of LinkedIn-first content for Wateen, with adaptations for Meta platforms.
• Assist in writing copy for product/service campaigns, corporate announcements, event posts, partnership updates, and employer branding content.
• Work closely with internal teams to gather information and convert technical or business inputs into clear, structured, and audience-relevant content.
• Coordinate with designers to develop digital content, ensuring that copy and visuals work together effectively.
• Support the marketing team in maintaining consistency of tone, messaging, and brand language across all communication materials.
• Conduct basic research on industry trends, competitor content, and relevant technology topics to support content planning.
• Use AI tools for research, ideation, content structuring, editing, and improving content quality, while ensuring final output remains accurate, original, and brand-appropriate.
• Proofread and edit content to ensure accuracy, clarity, grammar, formatting, and alignment with brand guidelines.

Required Skills

• Strong written communication skills with the ability to write clearly, professionally, and accurately.
• Good understanding of digital content, especially for LinkedIn and other social media platforms.
• Ability to simplify technical or business information into accessible and engaging content.
• Basic understanding of content marketing, social media communication, and brand messaging.
• Familiarity with AI tools such as ChatGPT, Canva, Runway, Kling AI, Magnific (formerly Freepik), or similar platforms for content support, research, and ideation.
• Good proofreading, editing, and grammar skills.
• Basic design sense and the ability to review creative layouts from a content and communication perspective.
• Willingness to learn about B2B technology, ICT solutions, digital transformation, and enterprise services.

Education & Experience

• Bachelor’s or Master’s degree in Marketing, Communications, Media Studies, English, Business Administration, or a related field.
• 2-3 years of relevant experience in marketing, content writing, digital marketing, corporate communications, or a related role.
• Prior experience in writing blogs, website content, social media copy, or campaign content will be preferred.
• Experience in B2B, technology, telecom, ICT, or corporate marketing will be an added advantage, but is not mandatory.