Senior Director, Retail Media & Partnerships

Delivery Hero; Mominabad Town; On-site; PKR 3,600,000 - 7,200,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, is expanding its Pakistan business and seeking a Senior Manager for Retail Media & Partnerships. The role focuses on building strategic partnerships, driving revenue, and managing key accounts across advertising, retail media and monetisation initiatives.

You will lead cross-functional teams, develop growth plans for priority partners, and translate data and media capabilities into measurable client outcomes in a fast-paced, tech-driven environment.

Qualifications

• Bachelor's degree or equivalent practical experience; MBA preferred but not required.
• 8–10+ years of relevant professional experience across advertising/media sales, strategic partnerships, FMCG/CPG,e-commerce, consulting or related commercial functions.
• Strong track record of building and closing large-scale commercial partnerships and managing senior client relationships.
• Experience working for FMCGs/CPGs, media agencies would be strongly preferred.
• High level of skill in managing digital advertising, etc. Understanding of digital advertising, retail media, e-commerce and/or performance marketing and the ability to translate media solutions into measurable client outcomes.
• Demonstrated strategic and analytical approach to sales, account management and business development.
• Strong commercial acumen with experience managing revenue targets, sales pipelines, forecasts and account plans.
• Excellent analytical and problem-solving skills, with the ability to use data to develop recommendations and influence decisions.
• Strong stakeholder-management capabilities and the ability to work effectively across multiple internal functions and senior external stakeholders.
• Excellent communication and presentation skills, with the ability to simplify complex ideas and build compelling client narratives.
• Comfortable operating in a fast-paced, entrepreneurial and technology-led environment, with the ability to navigate ambiguity and take ownership.
• Creative and curious mindset with the willingness to challenge existing ways of working and develop new commercial opportunities.
• Prior experience coaching or mentoring team members would be an advantage.
• Willingness to travel as required.

Responsibilities

• Strategic Partnerships: Identify, establish, grow and manage high-impact partnerships across key industries including Financial Institutions, Telcos, FMCGs/CPGs, media agencies and other strategic partners, creating long-term commercial value for foodpanda and its partners.
• Revenue Ownership: Own and deliver against defined revenue and commercial targets across retail media, advertising, partnerships and other monetisation solutions, with a strong focus on sustainable year-on-year growth.
• Key Account Management: Develop trusted relationships with senior client stakeholders, understand their broader business and marketing objectives, and translate foodpanda's ecosystem, audiences, data and media capabilities into relevant solutions.
• Consultative Selling: Move beyond transactional selling by identifying client challenges, developing tailored proposals and influencing annual marketing, advertising and partnership budget allocation towards foodpanda.
• Partnership Strategy: Develop account and industry-level strategies, identify whitespace opportunities and build annual growth plans for priority partners and verticals.
• Retail Media Solutions: Work closely with internal teams to develop and commercialise advertising and retail media solutions across foodpanda's ecosystem, including relevant on-platform and off-platform opportunities.
• Campaign Performance & Optimisation: Use data to review and analyse campaign and partnership performance, identify opportunities for optimisation and translate insights into actionable recommendations for clients.
• Planning & Forecasting: Maintain strong commercial discipline through accurate forecasting, pipeline management, budget planning and regular performance reviews against agreed targets.
• Cross-Functional Collaboration: Partner closely with Commercial, Quick Commerce, Marketing, Finance, Product, Operations and other relevant teams to develop integrated solutions and unlock incremental opportunities.
• Sales Excellence: Maintain strong CRM and pipeline hygiene, establish structured account-management practices and contribute to developing scalable partnership playbooks and best practices.
• Industry & Market Development: Stay close to developments across retail media, advertising, financial services, FMCG and digital commerce, bringing relevant market insights and new partnership ideas into the business.
• Thought Leadership: Represent foodpanda with clients, agencies and relevant industry stakeholders, contributing to workshops, client sessions and external engagements where appropriate.

Skills

Strategic partnerships

Revenue ownership

Key account management

Consultative selling

Cross-functional collaboration

CRM & pipeline management

Forecasting

Data-driven decision making

Negotiation

Communication skills

Education

Bachelor's degree

MBA

Tools

CRM

Job description

foodpanda, part of the Delivery Hero Group, is expanding its Pakistan business and seeking a Senior Manager for Retail Media & Partnerships. The role focuses on building strategic partnerships, driving revenue, and managing key accounts across advertising, retail media and monetisation initiatives.

You will lead cross-functional teams, develop growth plans for priority partners, and translate data and media capabilities into measurable client outcomes in a fast-paced, tech-driven environment.