Strategic Retail Media & Partnerships Lead

Deliveryhero; Karachi Division; On-site; PKR 9,000,000 - 12,000,000; Full time

Job summary

foodpanda Pakistan is seeking a Senior Manager, Retail Media & Partnerships to build and scale its Retail Media & Partnerships business. You will report to the Head of Retail Media & Partnerships and lead strategic partnerships with financial institutions, telcos, FMCGs, media agencies, and other partners.

You will own revenue targets, manage top client relationships, and shape partnership strategies across on-platform and off-platform opportunities.

Qualifications

• Bachelor's degree or equivalent practical experience; MBA preferred but not required.
• 8-10+ years of relevant professional experience across advertising/media sales, strategic partnerships, FMCG/CPG,e-commerce, consulting or related commercial functions.
• Strong track record of building and closing large-scale commercial partnerships and managing senior client relationships.
• Experience working for FMCGs/CPGs, media agencies would be strongly preferred.
• High level of skill in managing digital advertising, etc. Understanding of digital advertising, retail media, e-commerce and/or performance marketing and the ability to translate media solutions into measurable client outcomes.
• Demonstrated strategic and analytical approach to sales, account management and business development.
• Strong commercial acumen with experience managing revenue targets, sales pipelines, forecasts and account plans.
• Excellent communication and presentation skills, with the ability to simplify complex ideas and build compelling client narratives.

Responsibilities

• Strategic Partnerships: Identify, establish, grow and manage high-impact partnerships across key industries including Financial Institutions, Telcos, FMCGs/CPGs, media agencies and other strategic partners, creating long-term commercial value for foodpanda and its partners.
• Revenue Ownership: Own and deliver against defined revenue and commercial targets across retail media, advertising, partnerships and other monetisation solutions, with a strong focus on sustainable year-on-year growth.
• Key Account Management: Develop trusted relationships with senior client stakeholders, understand their broader business and marketing objectives, and translate foodpanda's ecosystem, audiences, data and media capabilities into relevant solutions.
• Consultative Selling: Move beyond transactional selling by identifying client challenges, developing tailored proposals and influencing annual marketing, advertising and partnership budget allocation towards foodpanda.
• Partnership Strategy: Develop account and industry-level strategies, identify whitespace opportunities and build annual growth plans for priority partners and verticals.
• Retail Media Solutions: Work closely with internal teams to develop and commercialise advertising and retail media solutions across foodpanda's ecosystem, including relevant on-platform and off-platform opportunities.
• Campaign Performance & Optimisation: Use data to review and analyse campaign and partnership performance, identify opportunities for optimisation and translate insights into actionable recommendations for clients.
• Planning & Forecasting: Maintain strong commercial discipline through accurate forecasting, pipeline management, budget planning and regular performance reviews against agreed targets.
• Cross-Functional Collaboration: Partner closely with Commercial, Quick Commerce, Marketing, Finance, Product, Operations and other relevant teams to develop integrated solutions and unlock incremental opportunities.
• Sales Excellence: Maintain strong CRM and pipeline hygiene, establish structured account-management practices and contribute to developing scalable partnership playbooks and best practices.
• Industry & Market Development: Stay close to developments across retail media, advertising, financial services, FMCG and digital commerce, bringing relevant market insights and new partnership ideas into the business.
• Thought Leadership: Represent foodpanda with clients, agencies and relevant industry stakeholders, contributing to workshops, client sessions and external engagements where appropriate.

Skills

Strategic partnerships

Sales leadership

Client management

Education

Bachelor's degree or equivalent

MBA preferred but not required

Job description

foodpanda Pakistan is seeking a Senior Manager, Retail Media & Partnerships to build and scale its Retail Media & Partnerships business. You will report to the Head of Retail Media & Partnerships and lead strategic partnerships with financial institutions, telcos, FMCGs, media agencies, and other partners.

You will own revenue targets, manage top client relationships, and shape partnership strategies across on-platform and off-platform opportunities.