Senior Digital Marketing Specialist - SaaS & Content

Tech Domain; Lahore; On-site; PKR 2,009,000 - 2,902,000; Full time

Job summary

Tech Domain is seeking a Digital Marketing Lead to steer SaaS product marketing, create engaging content and promotional videos, and build brand awareness while generating qualified leads. You will plan and execute multi-channel campaigns, optimize messaging, and collaborate closely with product and sales teams.

The ideal candidate has a bachelor’s degree in marketing or related field, 2–3 years of digital marketing experience, and proven SaaS marketing success with strong on‑camera presentation

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–3 years of digital marketing experience.
• SaaS product marketing experience is mandatory.
• Strong communication, content creation, and on‑camera presentation skills.

Responsibilities

• Develop and execute digital marketing strategies for SaaS products.
• Manage social media, LinkedIn, Google, and email campaigns.
• Create engaging content, videos, and product promotions.
• Build brand awareness, generate leads, and drive engagement.
• Conduct market research and analyze campaign performance.

Skills

SaaS product marketing

Social media campaigns

Content creation

Video creation

Lead generation

Campaign performance analysis

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Tech Domain is looking for a creative and strategic Digital Marketing Lead with hands-on SaaS marketing experience and confidence in front of the camera. You’ll lead digital marketing for SaaS products, create engaging content and videos, and build brand awareness while generating leads.

Key Responsibilities

• Develop and execute digital marketing strategies for SaaS products
• Manage social media, LinkedIn, Google, and email campaigns
• Create engaging content, videos, and product promotions
• Build brand awareness, generate leads, and drive engagement
• Conduct market research and analyze campaign performance

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2-3 years of digital marketing experience
• SaaS product marketing experience (mandatory)
• Strong communication, content creation, and on-camera presentation skills

Skills

Technical Skills

• SaaS product marketing
• Social media, LinkedIn, Google, and email campaigns
• Content and video creation
• Lead generation
• Market research and campaign performance analysis

Soft Skills

• Creativity and strategic thinking
• Strong communication
• On-camera presentation
• Leadership