Growth & Marketing Executive

Web 7 Labs; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Web7Labs is seeking a versatile growth, marketing, and customer acquisition lead to own end-to-end initiatives across our software products and services.

This role isn’t limited to one channel; you will plan campaigns, research markets, perform outreach, and turn ideas into measurable results, with fresh graduates encouraged to apply.

Qualifications

• 0-3 years of experience in growth, marketing, business development, sales, digital marketing, or similar role. Fresh graduates with strong communication skills encouraged to apply.
• Strong communication and interpersonal skills.
• Comfortable speaking with customers and business owners.
• Strong understanding of marketing and customer acquisition.
• Ability to generate ideas and actually execute them; comfortable with outreach, follow-ups, and sales conversations.
• Good understanding of social media and digital marketing.
• Analytical mindset with an interest in measuring results.
• Ability to work independently and take ownership.
• Comfortable working across multiple products and projects.
• Good understanding of software/SaaS products is a plus.

Responsibilities

• Identify and research potential customers and markets.
• Generate and qualify leads through different channels.
• Conduct outreach through calls, WhatsApp, email, LinkedIn, and other channels.
• Communicate with potential customers and understand their needs.
• Present and promote our software products and services.
• Manage follow-ups and help convert prospects into customers.
• Explore partnerships and new business opportunities.
• Plan and execute marketing campaigns.
• Develop content and marketing ideas for our products.
• Manage and grow our social media presence.
• Support product launches and promotional campaigns.
• Work on basic SEO, email marketing, and paid marketing.
• Research competitors, markets, and customer segments.
• Track marketing and growth performance.
• Experiment with new acquisition and marketing strategies.
• Work closely with the founder and take ownership of assigned growth initiatives.

Skills

Growth

Marketing strategy

Communication

Lead generation

Social media

Analytics

SaaS knowledge

Content creation

Independent ownership

Tools

CRM tools

Meta Ads

Google Ads

SEO tools

Email marketing tools

Job description

Web7Labs is growing, and we’re looking for someone who can take ownership of growth, marketing, and customer acquisition across our software products and services.This is not a role limited to social media or lead generation. We’re looking for an all-rounder who can think about growth, execute campaigns, communicate with potential customers, and turn ideas into measurable results.We’re looking for someone who wants to build, experiment, and own results - not just complete assigned tasks.Fresh graduates are welcome too - if you’re proactive, a strong communicator, and eager to own results, we’d love to hear from you.

Responsibilities

• Identify and research potential customers and markets.
• Generate and qualify leads through different channels.
• Conduct outreach through calls, WhatsApp, email, LinkedIn, and other channels.
• Communicate with potential customers and understand their needs.
• Present and promote our software products and services.
• Manage follow-ups and help convert prospects into customers.
• Explore partnerships and new business opportunities.
• Plan and execute marketing campaigns.
• Develop content and marketing ideas for our products.
• Manage and grow our social media presence.
• Support product launches and promotional campaigns.
• Work on basic SEO, email marketing, and paid marketing.
• Research competitors, markets, and customer segments.
• Track marketing and growth performance.
• Experiment with new acquisition and marketing strategies.
• Work closely with the founder and take ownership of assigned growth initiatives.

Requirements

• 0-3 years of experience in growth, marketing, business development, sales, digital marketing, or a similar role. Fresh graduates with strong communication skills and a genuine interest in growth are encouraged to apply.
• Strong communication and interpersonal skills.
• Comfortable speaking with customers and business owners.
• Strong understanding of marketing and customer acquisition.
• Ability to generate ideas and actually execute them.Comfortable with outreach, follow-ups, and sales conversations.
• Good understanding of social media and digital marketing.
• Analytical mindset with an interest in measuring results.
• Ability to work independently and take ownership.
• Comfortable working across multiple products and projects.
• Good understanding of software/SaaS products is a plus.

Nice to Have

• SaaS or software products
• Meta Ads / Google Ads
• SEO
• CRM tools
• Content creation
• Video/content marketing
• Product marketing