Senior Digital Marketing Architect — B2B SaaS Growth

i2c Inc; Lahore; On-site; PKR 1,674,000 - 2,790,000; Full time

Job summary

i2c Inc in Lahore is seeking an experienced Digital Marketing Manager to lead their marketing initiatives. The ideal candidate must possess strong skills in SEO, SEM, and analytics.

Your role will focus on developing effective marketing strategies, overseeing social media engagement, and interpreting data for actionable insights. The position requires 8+ years of experience, ideally from a B2B SaaS background, and offers an opportunity to significantly influence marketing outcomes.

Qualifications

• 8+ years of relevant experience, preferably in a B2B SaaS organization.
• Strong knowledge of all aspects of digital marketing.
• Ability to execute, track, analyze, and report on marketing initiatives.

Responsibilities

• Develop and implement comprehensive digital marketing plans.
• Track and analyze marketing funnel, website traffic, and campaign performance.
• Oversee social media platforms and enhance brand engagement.

Skills

Google Analytics 4 (GA4)

SEO/SEM tools

HubSpot

WordPress

Data interpretation

Communication skills

Education

Bachelor’s Degree in Business or Computer Sciences

Tools

Google Analytics

Salesforce

Pardot

HotJar

Looker Studio

SEO/SEM tools (SEMrush, ahrefs, screamingfrog)

Job description

i2c Inc in Lahore is seeking an experienced Digital Marketing Manager to lead their marketing initiatives. The ideal candidate must possess strong skills in SEO, SEM, and analytics.

Your role will focus on developing effective marketing strategies, overseeing social media engagement, and interpreting data for actionable insights. The position requires 8+ years of experience, ideally from a B2B SaaS background, and offers an opportunity to significantly influence marketing outcomes.