Senior Customer Communications and Retention Lead

OneScreen; Islamabad; On-site; PKR 2,232,000 - 2,790,000; Full time

Benefits offered by this job

Health insurance

OPD support

Access to recreation areas

Job summary

OneScreen is seeking a Senior Customer Communications and Retention Lead in Islamabad. This role involves managing customer relations strategies with a sharp focus on digital marketing and social media. You will oversee content creation, develop customer relationships, and enhance brand visibility.

We require over 7 years of experience in digital marketing, familiarity with SEO/SEM, and proficiency in using analytics tools. OneScreen offers a competitive salary, a flexible work environment, and health insurance.

Qualifications

• Over 7 years of experience in digital marketing and customer relations.
• Proficiency in targeting US market sectors and fluency in English.
• Strong understanding of online marketing concepts, strategies, and best practices.

Responsibilities

• Create engaging content for social media channels and manage follower engagement.
• Develop strategies to build customer relationships via media channels.
• Plan communications that expand brand awareness and support marketing goals.
• Implement digital marketing strategies to drive engagement and retention.
• Analyze digital marketing metrics to measure campaign effectiveness.
• Collaborate with cross-functional teams to align marketing initiatives.

Skills

Social Media Management

Digital Marketing

SEO/SEM

Data Analysis

Customer Relationship Management

Education

Degree or Professional Certification in Digital Marketing

Tools

Google Analytics

CRM Software

Content Management Systems

Job description

Senior Customer Communications and Retention Lead

Full-time

OneScreen is on a mission to revolutionize collaborative technology and security solutions with a range of hardware and software solutions. As an INC 500 company, we have experienced rapid growth in the last few years and are on the verge of expanding our product lines and exploring opportunities in new markets.

As a Customer Communications and Retention Lead with over seven years of
experience in digital marketing, your primary responsibility is to manage our company’s customer (end user) relations strategies with a strong focus on social media and digital marketing. You will play a vital role in creating and implementing our social marketing
and customer relations strategies, using technology to increase brand awareness and
engagement, enhance product adoption and build brand evangelism.

Key Responsibilities:

• Social Media Management: Create engaging content for our social media channels, monitor channel activity, manage follower engagement, and design growth strategies. Collaborate with influencers to boost brand visibility and expand reach.
• Customer Relationship: Develop strategies to build customer relationships both directly, via the most effective media channels, as well as via partnering with our Reseller Partners. Additionally, develop customer feedback opportunities, grow
  third party referrals and research product usage patterns to help inform ongoing product adoption support efforts.
• Brand Strategy: Work closely with the marketing team to plan communications, blog posts, videos, infographics, etc., that expands awareness of the brand and supports marketing goals. Improve brand visibility and customer engagement by managing our online presence across all digital platforms, including websites, social media, email campaigns, and SEO.
• Digital Marketing Strategy: Develop and implement digital marketing strategies
  to drive customer engagement and retention. Identify trends and insights and
  optimize performance based on these findings.
• Data Analysis: Monitor and analyze digital marketing metrics and KPIs to
  measure the effectiveness of the campaigns and initiatives. Use analytics to
  drive decision-making and make improvements.
• Collaboration: Work closely with US, international and Pakistan-based cross-
  functional teams to align marketing initiatives with business objectives.

Must Haves:

• Proficiency in targeting US market sectors and fluency in English.
• A portfolio of work on social channels.
• Experience with SEO/SEM, Google Analytics, CRM software, and content management systems.
• Experience in digital marketing and customer relations management.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Excellent communication and decision-making skills.
• Ability to analyze data and provide evidence-based recommendations.

Nice to Have:

• Education and K-12 school technology marketing experience would be a plus.
• Experience with the Channel Sales model
• A degree or a professional certification in Digital Marketing would be a plus.

This role demands a tech-savvy, strategic thinker with a deep understanding of digital marketing and customer relations. You should be customer-focused and use innovative strategies to drive customer engagement, brand visibility, and business growth through our social media channels.

OneScreen offers competitive salaries alongside a flexible work environment, health insurance, OPD support and access to recreation areas. At OneScreen, you work in a high-impact role while having global exposure and exciting learning opportunities.