Senior Corporate Communications Leader

HBFC; Karachi Division; On-site; PKR 2,000,000 - 3,000,000; Full time

Job summary

HBFC invites applications for a Marketing & Communications leadership role focusing on strategic brand management and media relations. You will shape marketing plans, coordinate with agencies, and drive key communications initiatives.

With a strong background in corporate communications and a minimum of five years in the financial sector, you will manage events, internal communications, and external campaigns to support HBFC’s objectives.

Qualifications

• Masters or Bachelor’s degree (16 years) in marketing, communications, business, economics, finance or related field from an HE C recognized institution.
• Minimum 5 years of experience, preferably in the financial sector.
• Age: 45 years maximum.

Responsibilities

• Play an active part in creating marketing strategies to cultivate relationships with target audiences and media outlets.
• Align brand perception with the organization’s brand identity and ensure guidelines are followed.
• Manage ATL & BTL activities with advertising agencies and devise annual budgets.
• Coordinate media opportunities and prepare presentations, speeches, and media materials.
• Engage and manage press relationships for events and product announcements.
• Coordinate with PID for advertisements and print campaigns.
• Develop non-paid communications such as press releases and articles.
• Produce internal communications across multiple mediums including intranet, video, and print.
• Organize internal events and town halls, and support stakeholder management.

Skills

Media relations

Internal communications

Stakeholder management

Social media management

Event management

Interpersonal communication

Education

Masters/Bachelor’s degree (16 years) in Marketing/Communications/Business/Finance

Job description

HBFC invites applications for a Marketing & Communications leadership role focusing on strategic brand management and media relations. You will shape marketing plans, coordinate with agencies, and drive key communications initiatives.

With a strong background in corporate communications and a minimum of five years in the financial sector, you will manage events, internal communications, and external campaigns to support HBFC’s objectives.