Sales Specialist – Cybersecurity

TNA INTERNATIONALS; Karachi Division; On-site; PKR 1,339,000 - 2,232,000; Full time

Benefits offered by this job

Performance-based incentives

Exposure to corporate clients and tech

Professional working environment

Competitive salary

Job summary

TNA INTERNATIONALS is seeking a Sales Specialist – Cybersecurity in Karachi to drive business development for cybersecurity products and solutions. The role focuses on identifying prospects, presenting tailored cybersecurity offerings, and converting opportunities into closed deals.

The candidate should excel in B2B sales, communicate complex security concepts to business leaders, and manage relationships with senior IT decision-makers. Karachi-based, full-time position with growth opportunities.

Qualifications

• 2–4 years of experience in B2B sales or cybersecurity sales.
• Ability to communicate technical solutions to business stakeholders.
• Experience identifying prospects and presenting cybersecurity solutions.
• Familiarity with the IT security market.

Responsibilities

• Identify and develop new business opportunities in cybersecurity.
• Generate leads via LinkedIn, email, calls, and networking.
• Understand client requirements and propose cybersecurity solutions.
• Present proposals and coordinate with technical teams.
• Maintain sales pipeline and close deals.
• Build relationships with IT managers, CIOs, CTOs, CISOs, and buyers.

Skills

B2B sales

IT sales

Cybersecurity sales

Communication skills

English (written and spoken)

Lead generation

Education

Bachelor's degree in Business, Marketing, IT, Computer Science, or related field

Tools

LinkedIn

CRM tools

Email marketing

Job description

Employment Type: Full-Time

Department: Sales / Business Development

Experience: 2–4 years preferred

Job Overview

Position: Sales Specialist – Cybersecurity

Location: Karachi, Pakistan

Employment Type: Full-Time

Department: Sales / Business Development

Experience: 2–4 years preferred

We are looking for a Sales Specialist – Cybersecurity to join our team and drive business development for cybersecurity products and solutions.

The ideal candidate should have strong B2B sales and communication skills, an understanding of the IT/cybersecurity market, and the ability to communicate technical solutions in a simple and business-focused manner.

The candidate will be responsible for identifying potential clients, generating leads, understanding customer requirements, presenting suitable cybersecurity solutions, following up with prospects, and converting opportunities into business.

Key Responsibilities

• Identify and develop new business opportunities in the cybersecurity and IT security market.
• Generate leads through LinkedIn, email, calls, networking, referrals, and other business development channels.
• Research potential clients and identify their cybersecurity and IT security requirements.
• Contact decision‑makers including IT Managers, CIOs, CTOs, CISOs, Procurement Managers, and business owners.
• Conduct meetings and presentations with prospective clients.
• Understand customer pain points and recommend appropriate cybersecurity solutions.
• Prepare quotations, proposals, and commercial offers in coordination with the technical team.
• Coordinate with technical/pre‑sales teams to understand and present solutions effectively.
• Maintain regular follow-ups with prospects and manage the sales pipeline.
• Build and maintain strong relationships with existing and potential clients.
• Negotiate commercial terms and work toward closing sales.
• Maintain accurate records of leads, opportunities, meetings, and sales activities.
• Monitor market trends, competitors, and emerging cybersecurity requirements.
• Attend business meetings, networking events, exhibitions, and industry events when required.
• Achieve assigned monthly and quarterly sales targets.

Preferred Candidate Profile

• Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field.
• 2–4 years of experience in B2B sales, IT sales, software sales, cybersecurity sales, or technology solutions sales.
• Experience selling cybersecurity products/services will be an advantage.
• Strong verbal and written communication skills.
• Confident in dealing with corporate clients and senior decision-makers.
• Strong presentation, negotiation, and follow‑up skills.
• Ability to understand technical concepts and explain them to non‑technical decision‑makers.
• Proactive, target‑oriented, and comfortable with business development.
• Good command of English is required.
• Familiarity with LinkedIn, CRM tools, email marketing, and digital lead‑generation techniques is a plus.

Key Performance Areas

The successful candidate will be expected to contribute to:

Lead Generation → Client Meetings → Solution Presentation → Proposal → Follow‑up → Negotiation → Closing → Client Relationship

What We Offer

• Opportunity to work in the growing cybersecurity and technology sector.
• Performance‑based growth opportunities.
• Exposure to corporate clients and technology decision‑makers.
• Professional and collaborative working environment.
• Competitive salary with performance‑based incentives.