Sales Development Representative (SDR) - B2B | Pakistan Market

Bricks; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Taraki is seeking a results-driven Sales Development Representative (SDR) to identify potential B2B customers in Pakistan, initiate conversations, qualify prospects, and book meetings for our sales team. This outbound role measures success by the number of qualified meetings scheduled.

You will prospect across Pakistan via cold calling, email outreach, and LinkedIn, nurture leads, and maintain CRM records. English and Urdu communication skills are essential, along with a proven ability to meet

Qualifications

• 1–2 years of proven B2B sales development, lead generation, or outbound prospecting experience in Pakistan.
• Demonstrated track record of booking qualified meetings and meeting or exceeding sales targets.
• Strong understanding of the Pakistani business landscape and experience engaging local decision-makers.
• Confident in cold calling, handling objections, and initiating conversations with new prospects.
• Excellent verbal and written communication skills in English and Urdu.

Responsibilities

• Identify and prospect potential B2B customers across Pakistan through cold calling, email outreach, LinkedIn and other channels.
• Generate and qualify leads, understand their business needs, and schedule meetings with the sales team.
• Consistently achieve weekly and monthly targets for qualified meetings booked.
• Conduct research to identify relevant companies, decision-makers, and new market opportunities.
• Follow up with prospects to nurture interest and convert conversations into meetings.
• Maintain accurate prospect information, outreach activities, and meeting outcomes in the CRM.
• Collaborate with the sales team to refine targeting, messaging, and outreach strategies.
• Ensure smooth handovers of qualified opportunities to sales closers.

Skills

Persuasive communication

Target-driven

English & Urdu proficiency

Tools

CRM systems

LinkedIn prospecting tools

Sales outreach tools

Job description

Taraki is a recruitment technology platform helping businesses streamline hiring through an AI-powered Applicant Tracking System (ATS), job postings, and recruitment solutions. We help companies attract, evaluate, and hire talent more efficiently.

About the Role

We are looking for a results-driven Sales Development Representative (SDR) with proven experience in the Pakistani B2B market. Your primary responsibility will be to identify potential business customers, initiate conversations, qualify prospects, and book meetings for our sales team. This is an outbound-focused role where success is measured primarily by the number of qualified meetings booked.

Key Responsibilities

• Identify and prospect potential B2B customers across Pakistan through cold calling, email outreach, LinkedIn, and other channels.
  
• Generate and qualify leads, understand their business needs, and schedule meetings with the sales team.
  
• Consistently achieve weekly and monthly targets for qualified meetings booked.
  
• Conduct research to identify relevant companies, decision-makers, and new market opportunities.
  
• Follow up with prospects to nurture interest and convert conversations into meetings.
  
• Maintain accurate prospect information, outreach activities, and meeting outcomes in the CRM.
  
• Collaborate with the sales team to refine targeting, messaging, and outreach strategies.
  
• Ensure smooth handovers of qualified opportunities to sales closers.
  

Requirements

• 1-2 years of proven B2B sales development, lead generation, or outbound prospecting experience in Pakistan.
  
• Demonstrated track record of booking qualified meetings and meeting or exceeding sales targets.
  
• Strong understanding of the Pakistani business landscape and experience engaging local business decision-makers.
  
• Confident in cold calling, handling objections, and initiating conversations with new prospects.
  
• Excellent verbal and written communication skills in English and Urdu.
  
• Familiarity with CRM systems, LinkedIn prospecting, and sales outreach tools.
  
• Self-motivated, organized, and comfortable working in a target-driven environment.
  

Nice to Have

• Previous experience selling B2B SaaS, HR technology, recruitment solutions, or other technology products.
  
• Experience engaging HR managers, talent acquisition teams, founders, and business owners.
  
• Familiarity with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
  
• Experience using AI tools to improve prospect research, lead generation, and outreach efficiency.
  

What Success Looks Like

Your primary KPI will be qualified meetings booked for the sales team, with an emphasis on meeting quality, prospect relevance, and consistent target achievement. We're looking for someone who can independently build a prospect pipeline, open doors with Pakistani businesses, and create meaningful sales opportunities for Taraki.