Sales Development Representative

Expertizo; Karachi Division; On-site; PKR 600,000 - 1,200,000; Full time

Benefits offered by this job

Growth to Sales Manager role

National and international clients

Job summary

Expertizo is seeking a driven Sales Development Representative (SDR) to research and identify prospective clients, qualify leads, and conduct inbound and outbound outreach across calls, emails, LinkedIn, and other channels.

You will build the sales pipeline, schedule qualified meetings/demos, understand prospect needs, and maintain accurate CRM records while collaborating with Marketing and the closer team.

Qualifications

• 1–4 years of SDR/BDR or outbound sales experience.
• Strong communication and cold-calling skills.
• Familiarity with B2B lead generation and prospecting.

Responsibilities

• Prospecting: Research target companies and decision-makers using CRM, and other tools.
• Local Market Lead Generation & Outbound Outreach: Identify, research, and qualify prospective local businesses through cold calling, in-person outreach, networking, Google Maps, LinkedIn, personalized emails, and social media platforms
• Lead Qualification: Qualify leads based on company needs, size, budget, decision‑making process, and fit.
• Lead Count: A lead counts only after the meeting takes place.
• Discovery Calls: Conduct initial calls to understand prospects’ challenges, needs, and goals.
• Meeting Setting: Schedule qualified meetings and product/service demos for the Business Development/Sales team.
• Sales Collaboration: Hand over qualified opportunities to the sales team and ensure a smooth transition.
• CRM Management: Maintain accurate lead records, interactions, follow-ups, and pipeline updates.
• Market Research: Monitor industry trends, competitors, and customer needs to improve outreach.
• Understand Business Needs: Identify and understand the challenges, pain points, and needs of local businesses.
• Local Market Lead Generation: Generate and qualify leads through cold calling, in-person outreach, networking, and targeted local prospecting, with email outreach used as a supporting channel.

Skills

Cold calling

Communication

Lead generation

B2B outreach

Persuasion

Education

Intermediate or equivalent

Tools

CRM systems

Outreach tools

Job description

Compensation: Competitive Base Salary + High Uncapped Commissions

Role Description

The Sales Development Representative (SDR) will research and identify prospective clients, qualify leads, and conduct inbound and outbound outreach through calls, emails, LinkedIn, and other channels. The role focuses on building the sales pipeline, scheduling qualified meetings/demos for the sales team, understanding prospect needs, maintaining accurate CRM records, following up with leads, and tracking lead generation and conversion metrics. The SDR will work closely with the Marketing team, Sales closer to improve outreach and messaging and nurture prospects until they are ready for the closing team.

Key Responsibilities

• Prospecting: Research target companies and decision-makers using CRM, and other tools.
• Local Market Lead Generation & Outbound Outreach: Identify, research, and qualify prospective local businesses through cold calling, in-person outreach, networking, Google Maps, LinkedIn, personalized emails, and social media platforms
• Lead Qualification: Qualify leads based on company needs, size, budget, decision‑making process, and fit.
• Lead Count: A lead counts only after the meeting takes place.
• Discovery Calls: Conduct initial calls to understand prospects’ challenges, needs, and goals.
• Meeting Setting: Schedule qualified meetings and product/service demos for the Business Development/Sales team.
• Sales Collaboration: Hand over qualified opportunities to the sales team and ensure a smooth transition.
• CRM Management: Maintain accurate lead records, interactions, follow‑ups, and pipeline updates.
• Market Research: Monitor industry trends, competitors, and customer needs to improve outreach.
• Understand Business Needs: Identify and understand the challenges, pain points, and needs of local businesses.
• Local Market Lead Generation: Generate and qualify leads through cold calling, in‑person outreach, networking, and targeted local prospecting, with email outreach used as a supporting channel.

Requirements

• 1–4 years of experience in SDR, BDR, Lead Generation, Tele‑Sales, or Outbound Sales.
• Minimum Intermediate or equivalent.
• Good communication and cold‑calling skills.
• Experience in B2B lead generation and prospecting.
• Familiarity with, CRM/lead databases, and outreach tools.
• Strong follow‑up, persuasion, and relationship‑building skills.
• Self‑motivated, persistent, and target‑oriented.
• IT/Software industry experience is a plus.

Offer

• Competitive Base Salary + High Uncapped Commissions
• Growth to Sales Manager role
• Work with national and international clients and scalable pipeline system