Sales and Marketing Executive

Conovoinc; Lahore; On-site; PKR 900,000 - 1,700,000; Full time

Benefits offered by this job

Mentorship

Growth opportunities

In-house lunch

Paid leaves

Annual trips

Job summary

Conovo is seeking a Sales & Marketing Executive to own day-to-day email, social and lead generation activities, working directly with the Head of Marketing on campaigns aimed at technical decision makers. You will be measured on pipeline, not posts published.

This hands-on role offers ownership from month one and a clear path to grow in B2B demand generation within a revenue-focused environment. The position supports international exposure and a dynamic team culture.

Qualifications

• 1 to 2 years of hands-on experience in B2B marketing or SDR work.
• Experience with at least one email platform (Mailchimp / HubSpot / Brevo).
• Clear, persuasive English copywriting for senior business buyers.
• Comfort with LinkedIn as a business channel and prospecting tools.
• Proven ability to keep data clean in a CRM and pull reports.

Responsibilities

• Own day-to-day execution of email, social and lead generation activities.
• Work with Head of Marketing on campaigns for technical decision makers.
• Build, write and schedule outbound and nurture emails; manage prospect lists.
• Plan and publish LinkedIn content; track reach and engagement; report monthly.
• Run multi-channel outreach to book qualified discovery calls; qualify inbound.

Skills

B2B marketing

CRM proficiency

Email marketing

LinkedIn marketing

Content copywriting

Education

Bachelor’s degree in Marketing, Business, Mass Communication

Tools

Mailchimp

HubSpot

Brevo

Sales Navigator

CRM system

Job description

We are looking for a Sales & Marketing Executive to own the day to day execution of our email, social and lead generation activity. You will work directly with the Head of Marketing on campaigns that put Conovo in front of technical decision makers, and you will be measured on pipeline, not on posts published.

This is a hands on role with real ownership from month one. If you want to learn B2B demand generation properly, in a company where your work is tied to revenue and you can see the results of it, this is a good place to do it.

What You Will Do

Email Marketing

• Build, write and schedule outbound and nurture email campaigns targeted at founders, CTOs and senior decision makers.
• Manage and clean prospect lists, handle segmentation, and keep data accurate in our CRM and email tools.
• Run A/B tests on subject lines, copy and calls to action, then report on open, reply and conversion rates.
• Protect deliverability. Monitor bounce rates, spam complaints, sender reputation and compliance with data protection and anti-spam regulations.

Social Media Marketing

• Plan and publish content across LinkedIn as our primary channel, plus supporting activity on X, Facebook and Instagram.
• Write short form copy that sounds like a company that builds software, not like a brochure.
• Grow the Conovo company page and support leadership with content for their personal profiles.
• Engage in relevant communities and comment sections to build visibility with our target audience.
• Track reach, engagement and follower growth, and report what is working monthly.

Lead Generation

• Research and build targeted prospect lists using LinkedIn, Sales Navigator, Apollo, Clay or similar tools.
• Run multi channel outreach across email and LinkedIn to book qualified discovery calls.
• Qualify inbound enquiries from the website, ads and referrals, and route them to the right person quickly.
• Keep the CRM clean and current. Every lead, stage and next step logged accurately.
• Follow up on cold and dormant leads, and support proposal follow ups where needed.

Reporting and Support

• Report weekly on leads generated, meetings booked and campaign performance.
• Support wider marketing work including website copy, case studies, landing pages and paid campaigns.
• Watch what competitors and other dev agencies are doing, and flag anything worth acting on.

What We Are Looking For

• 1 to 2 years of hands on experience in B2B marketing, demand generation or SDR work. Agency or software services background is a strong plus.
• Practical experience with at least one email platform. Mailchimp, HubSpot, Brevo, Instantly, Lemlist or similar.
• Proven ability to write clear, persuasive English. Your copy will be read by senior business buyers, so grammar and tone matter.
• Comfort with LinkedIn as a business channel, including Sales Navigator or equivalent prospecting tools.
• Working knowledge of a CRM and a habit of keeping data clean without being asked.
• Comfortable with numbers. You can pull a report, read it and explain what it means.
• Self directed. You can take a target, plan the work and follow through without daily supervision.
• Bachelor’s degree in Marketing, Business, Mass Communication or a related field. Strong practical experience will be considered in place of the degree.

Nice To Have

• Experience marketing to international B2B audiences.
• Basic understanding of SEO and content marketing.
• Exposure to paid social or Google Ads.
• Familiarity with marketing automation, Zapier, Make or similar workflow tools.
• Ability to produce simple graphics or short video using Canva or equivalent.
• Enough technical literacy to talk credibly about software development, mobile apps and cloud.

What You Get

• Direct mentorship and support from top management, plus real ownership of live campaigns.
• Exposure to international B2B marketing and a global client base.
• A clear growth path towards senior marketing or business development roles as the team scales.
• A collaborative team that values clear communication and does not hide behind process.
• In-house Training and Development.
  
• Fitness encourages gym reimbursements.
  
• Freshly made in-house daily lunch meals.
  
• A facilitating system of 25 paid leaves every fiscal year.
  
• A profitable leave Encashment procedure.
  
• Maternity/Paternity Leaves.
  
• Interactive and classy annual trips/dinners.