SaaS Growth Marketer: PLG, Onboarding & Activation

Huzzle; Pakistan; On-site; PKR 16,936,394 - 20,700,037; Full time

Job summary

A tech-driven company is seeking a Growth Marketer to enhance user acquisition and retention for their SaaS products. This role involves defining customer profiles, optimizing onboarding flows, and analyzing user behavior to support measurable growth. The ideal candidate has over 3 years of experience in growth marketing, strong collaboration skills with product and engineering teams, and a data-driven mindset to design effective marketing experiments. The compensation offered includes a £699 base salary.

Qualifications

• 3+ years of experience in SaaS growth marketing, product marketing, or lifecycle marketing.
• Strong understanding of product-led growth principles.
• Proven experience working closely with product and engineering teams.
• Hands-on experience running A/B tests and experiments.
• Excellent copywriting and messaging skills.
• Experience optimizing user onboarding and activation funnels.

Responsibilities

• Define and refine Ideal Customer Profiles (ICPs) and positioning for each SaaS product.
• Optimize onboarding flows to improve activation and reduce early-stage drop-off.
• Develop and maintain consistent messaging across various channels.
• Design and run growth experiments to improve conversion rates.
• Analyze user behavior and funnel performance to identify opportunities.
• Collaborate with product and engineering teams to enhance the user journey.

Skills

SaaS growth marketing

Product marketing

Lifecycle marketing

Copywriting

Data-driven mindset

User onboarding optimization

Experience with HighLevel CRM

Familiarity with Google Workspace

Experience with Slack

Involvement in early-stage SaaS

Tools

HighLevel CRM

Google Workspace

CRM tools

Marketing automation tools

Job description

A tech-driven company is seeking a Growth Marketer to enhance user acquisition and retention for their SaaS products. This role involves defining customer profiles, optimizing onboarding flows, and analyzing user behavior to support measurable growth. The ideal candidate has over 3 years of experience in growth marketing, strong collaboration skills with product and engineering teams, and a data-driven mindset to design effective marketing experiments. The compensation offered includes a £699 base salary.