ROI-Driven SaaS Digital Marketing Specialist

Scalix Technologies; Lahore; On-site; PKR 390,600 - 613,800; Full time

Job summary

Scalix Technologies is seeking a Digital Marketing Specialist to drive growth in demand generation and enhance the brand presence of its SaaS products. You'll develop and execute digital marketing campaigns across various channels, manage content creation, and optimize both websites and landing pages for better conversion rates.

The ideal candidate will have 4 years of experience managing digital campaigns and practical knowledge of SEO. Familiarity with marketing automation platforms and web analytics tools is crucial for success in this role.

Qualifications

• 4 years experience managing digital campaigns with a focus on ROI improvement.
• Practical knowledge of SEO including on-page optimization and keyword research.
• Experience with marketing automation tools to track leads.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Create and manage content plans aligned with products and sales goals.
• Optimize website and landing pages for SEO and conversion.

Skills

Digital campaign management

SEO optimization

Content creation

Marketing automation

Web analytics

A/B testing

Tools

Google Ads

Meta Ads

HubSpot

Mailchimp

Google Analytics 4

Canva

Job description

Scalix Technologies is seeking a Digital Marketing Specialist to drive growth in demand generation and enhance the brand presence of its SaaS products. You'll develop and execute digital marketing campaigns across various channels, manage content creation, and optimize both websites and landing pages for better conversion rates.

The ideal candidate will have 4 years of experience managing digital campaigns and practical knowledge of SEO. Familiarity with marketing automation platforms and web analytics tools is crucial for success in this role.