Regional Search Operations Associate

Daraz; Karachi Division; On-site; PKR 2,000,000 - 2,800,000; Full time

Job summary

Daraz Pakistan is seeking a data-driven analyst to own search performance metrics and drive incremental sales on the platform. You will analyze data, build Excel-based dashboards, and work with the commercial team to identify opportunities that improve search efficiency and conversion.

The role requires fluency in English and Urdu, a minimum of one year in a data analytics role, and prior e-commerce exposure.

Qualifications

• Minimum 1 year in a similar analytical role involving data-driven decision making.
• Fluent in written and spoken English and Urdu.
• Experience in e-commerce platforms preferred.
• Advanced Microsoft Excel skills for transforming raw data into reports and dashboards.

Responsibilities

• Own the Search Performance for Daraz Pakistan, including penetration, CTR, conversion, and efficiency.
• Fix search issues by adjusting query rewrites, category prediction, and algorithm tweaks.
• Conduct weekly reviews with the local commercial team to identify trends and reduce assortment gaps.
• Combine historical data with market trends to identify opportunities and drive incremental sales.
• Analyze search boosting events and ad-hoc assets to maintain search efficiency.
• Leverage top and zero-result keywords to generate incremental orders.

Skills

Data-driven decision making

Excel

E-commerce experience

English & Urdu

Job description

1. Own the Search Performance for Daraz Pakistan; including but not limited to search penetration, click through rate, conversion rate, search efficiency and other metrics

2. Fix search related issues through manual intervention by adjusting query rewrites, category prediction and algorithm adjustments

3. Conduct weekly reviews with the local commercial team to identify search trends, reduce assortment gap and help guide commercial decision making

4. Combine historical data, recent market and macroeconomic trends, and social media hype to identify opportunities for the platform and ensure incremental sales on the platform

5. Analyze search boosting events and ad-hoc search asset configuration to govern the search platform to maintain search efficiency

6. Utilize insights from top search keywords and zero-result keywords to generate incremental orders

Required Skills / Abilities:

1. Job experience of minimum 1 year in a similar analytical role involving data driven decision making

2. Must be fluent in written and spoken English and Urdu

3. Candidates with previous experience in E-commerce platform will be given additional priority

4. Must have advanced Microsoft Excel skills with the ability to transform raw data into sophisticated reports and dynamic dashboards