Programmatic Growth Lead — Digital Campaigns

WPP; Karachi Division; Hybrid; PKR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

Medical insurance

Vision and dental coverage

Significant paid time off

Wellbeing facilities

Job summary

WPP Media Pakistan is seeking a Senior Programmatic Manager to lead our programmatic team in planning, buying, executing, and optimizing digital campaigns across DSPs and PMPs. You will develop data-driven media strategies aligned with client goals and ensure delivery against KPIs.

Join a hybrid, collaborative environment in which you mentor junior members, partner with publishers and tech vendors, and drive innovation across campaigns while upholding brand safety and measurement standards.

Qualifications

• Must hold a BBA/MBA from a reputable university or equivalent qualification.
• Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising.
• Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms.
• Strong understanding of RTB, PMP, Programmatic Guaranteed, audience targeting, and digital measurement.
• Experience working with ad servers, verification tools, analytics platforms, and campaign reporting.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize performance.
• Excellent stakeholder management, communication, and presentation skills.
• Strong negotiation and vendor management capabilities.
• Excellent time management and prioritization skills.
• A proactive mindset with a passion for digital innovation and continuous learning.

Responsibilities

• Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns.
• Develop programmatic media strategies aligned with client business objectives.
• Manage campaigns across DSPs, ad exchanges, PMPs, and programmatic guaranteed deals.
• Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs.
• Review campaign reports and present performance insights to internal stakeholders and clients.

Skills

Analytical skills

Stakeholder management

Communication

Presentation skills

Team leadership

Education

BBA/MBA

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP Media Pakistan is seeking a Senior Programmatic Manager to lead our programmatic team in planning, buying, executing, and optimizing digital campaigns across DSPs and PMPs. You will develop data-driven media strategies aligned with client goals and ensure delivery against KPIs.

Join a hybrid, collaborative environment in which you mentor junior members, partner with publishers and tech vendors, and drive innovation across campaigns while upholding brand safety and measurement standards.