Hybrid Media Planner: Data-Driven Campaign Mastery

WPP Media Limited; Karachi Division; Hybrid; PKR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Medical insurance

Vision & dental coverage

Significant paid time off

Wellbeing facilities

Mental health awareness days

Job summary

WPP Media Pakistan seeks a proactive Media Planner to join our hybrid team. You will collaborate with the Media Planner to craft and maintain media plans, coordinate orders, track competition, and ensure campaigns launch smoothly across traditional and digital channels.

You will analyze data to optimize performance, maintain partner relationships, and own client reporting. We welcome fresh graduates and value curiosity, collaboration, and growth potential within a global agency network.

Qualifications

• Minimum 1 year in media/digital/marketing experience.
• Fresh graduates are encouraged to apply.
• BBA/MBA in Marketing or Media Sciences from a reputable university.

Responsibilities

• Work closely with Media Planner to develop and maintain media plans.
• Prepare and update purchase orders within the execution framework.
• Manage tracking of client and competition.
• Facilitate timely and accurate campaign launches with cross-functional teams.
• Analyze data to provide recommendations for optimizations.
• Maintain relationships with media suppliers and internal teams.
• Prepare and update media flowcharts for the Media Planner’s assistance.
• Take ownership over client reporting responsibilities using diverse resources.
• Monitor client billing and resolve related issues.
• Ensure all media projects proceed on plan and deadline.
• Participate in media-planning strategy meetings and develop new ideas.

Skills

Curious

Willing to learn

Analytical skills

Organizational skills

Interpersonal skills

Marketing campaigns experience

Cultural and consumer trend awareness

Media/digital/marketing experience

Fresh graduates welcome

BBA/MBA in Marketing or Media Sciences

Education

BBA/MBA in Marketing or Media Sciences

Job description

WPP Media Pakistan seeks a proactive Media Planner to join our hybrid team. You will collaborate with the Media Planner to craft and maintain media plans, coordinate orders, track competition, and ensure campaigns launch smoothly across traditional and digital channels.

You will analyze data to optimize performance, maintain partner relationships, and own client reporting. We welcome fresh graduates and value curiosity, collaboration, and growth potential within a global agency network.