Digital Media Planning Lead (AI-Driven, Hybrid)

WPP; Karachi Division; Hybrid; PKR 1,200,000 - 2,000,000; Full time

Job summary

WPP Media Pakistan is seeking a junior digital media planner to support the development of plans across paid social, search, video, display, and programmatic channels. You will prepare plans, budgets, and implementation documents, and coordinate launches with internal teams and partners.

The role offers exposure to major platforms (Google, Meta, TikTok, YouTube) and a hybrid work model with several client-facing responsibilities. Fresh graduates are encouraged to apply.

Qualifications

• Bachelor's degree in marketing, media sciences, business administration, communication, or related disciplines.
• 0 to 2 years of experience in digital media, marketing, advertising, or related fields.
• Fresh graduates with strong academic performance and a passion for digital media encouraged to apply.

Responsibilities

• Support the development of digital media plans across paid social, search, video, display, and programmatic platforms.
• Prepare media plans, flowcharts, budget allocations, and campaign implementation documents.
• Coordinate campaign launches with internal teams and media partners.
• Monitor campaign delivery, pacing, and performance against KPIs.
• Analyze campaign data and provide optimization recommendations.
• Prepare performance reports and maintain campaign documentation.

Skills

Digital media

Analytical thinking

Communication

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Campaign Manager 360

Analytics tools

Job description

WPP Media Pakistan is seeking a junior digital media planner to support the development of plans across paid social, search, video, display, and programmatic channels. You will prepare plans, budgets, and implementation documents, and coordinate launches with internal teams and partners.

The role offers exposure to major platforms (Google, Meta, TikTok, YouTube) and a hybrid work model with several client-facing responsibilities. Fresh graduates are encouraged to apply.