Media Planning Associate: Digital & Traditional Campaigns

WPP; Karachi Division; In loco; PKR 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

WPP Media Pakistan is seeking a motivated Assistant Media Planner to support the development and execution of media plans for client brands. You will work with traditional and digital channels to translate client objectives into actionable media recommendations.

Join a fast-paced team focused on growth, learning, and delivering measurable campaign impact. The role emphasizes collaboration with internal teams and external partners in a dynamic media landscape.

Competenze

• Bachelor’s degree or equivalent in marketing, business, media, or related field.
• Experience in media planning or buying is preferred.
• Strong analytical and numerical aptitude for data-driven decisions.

Mansioni

• Support development of media strategies and annual media plans to achieve brand KPIs.
• Assist in maintaining strong relationships with brand teams and identifying media opportunities.
• Develop media plans across traditional and digital channels based on client objectives and audience insights.
• Analyze campaign and media data to provide optimization recommendations.
• Coordinate with media vendors and internal teams to resolve issues and ensure on-time delivery.
• Prepare quarterly and annual media reviews and recommendations.
• Support case studies and presentations with campaign performance insights.
• Stay updated on media trends across traditional and digital platforms.

Conoscenze

Organizational skills

Numerical skills

MS Excel

Attention to detail

Deadline management

Analytical skills

Stakeholder communication

Proactive learning

Media planning knowledge

Formazione

Bachelor’s degree in Marketing/Business/Media/BBA

Strumenti

MS Excel

Descrizione del lavoro

WPP Media Pakistan is seeking a motivated Assistant Media Planner to support the development and execution of media plans for client brands. You will work with traditional and digital channels to translate client objectives into actionable media recommendations.

Join a fast-paced team focused on growth, learning, and delivering measurable campaign impact. The role emphasizes collaboration with internal teams and external partners in a dynamic media landscape.