Strategic PR Lead — Media Relations & Crisis Management

SeeBiz; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

SeeBiz in Lahore, Pakistan, is seeking a PR Manager to develop and execute comprehensive public relations strategies that enhance the company’s reputation and brand image. You will build relationships with journalists, media outlets, influencers, and stakeholders to secure press coverage and meaningful media opportunities.

You will coordinate press releases, executive communications, crisis planning, and thought leadership initiatives, monitor media trends, and collaborate with marketing and

Qualifications

• 3–6 years of experience in public relations or corporate communications.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Excellent written, editing, and verbal communication skills.
• Proven ability to build and maintain relationships with journalists, editors, media houses, and influencers.

Responsibilities

• Develop and execute comprehensive PR strategies to enhance SeeBiz’s reputation and brand image.
• Build and maintain relationships with journalists, media outlets, industry publications, influencers, and stakeholders.
• Create and distribute press releases, media kits, corporate announcements, and executive communications.
• Identify media opportunities and secure coverage, interviews, speaking engagements, podcasts, and guest articles.
• Develop thought leadership initiatives for company executives across media channels.
• Monitor media coverage and industry trends to identify opportunities and risks.
• Manage crisis communication planning and coordinate responses to protect reputation.
• Collaborate with marketing, social media, content, and leadership to ensure consistent messaging.
• Plan and execute PR campaigns for product launches, announcements, partnerships, events, and milestones.
• Coordinate participation in conferences, trade shows, and award submissions.
• Prepare executives for media interviews and public appearances.
• Track PR campaign performance and brand sentiment.

Skills

Media relations

Press releases

Storytelling

Crisis communications

Stakeholder management

Negotiation

Analytical PR measurement

Education

Bachelor’s degree in Public Relations/Communications/Journalism/Marketing

Tools

Cision

Meltwater

Muck Rack

Brandwatch

Job description

SeeBiz in Lahore, Pakistan, is seeking a PR Manager to develop and execute comprehensive public relations strategies that enhance the company’s reputation and brand image. You will build relationships with journalists, media outlets, influencers, and stakeholders to secure press coverage and meaningful media opportunities.

You will coordinate press releases, executive communications, crisis planning, and thought leadership initiatives, monitor media trends, and collaborate with marketing and