PPC Marketing Intern

Fortray Global Services Ltd; Lahore; On-site; PKR 279,000 - 446,400; Full time

Job summary

Fortray Global Services Ltd is seeking a Digital Marketing intern (PPC) in Lahore. The role involves planning, creating, and managing PPC campaigns across various platforms, conducting keyword research, and analyzing campaign metrics. Ideal candidates are recent graduates from a Bachelor’s program in Marketing, Communications, or Business, with a basic understanding of digital marketing principles and strong communication skills. This is an excellent opportunity for those looking to gain hands-on experience in digital marketing.

Qualifications

• Recently graduated from a Bachelor’s program in Marketing, Communications, Business, or a related field.

Responsibilities

• Assist in planning, creating, and managing PPC campaigns.
• Conduct keyword research and implement strategies.
• Monitor and analyze campaign performance metrics.
• Help in creating ad copy, landing pages, and A/B testing.
• Perform competitive analysis.
• Stay updated with the latest trends in PPC.
• Collaborate with the marketing team.

Skills

Understanding of digital marketing principles

Familiarity with social media platforms

Strong written communication skills

Strong verbal communication skills

Creative mindset

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Job Title

Digital Marketing intern (PPC)

Location

Garden Town, Lahore

Timings

• Monday to Friday: 8 AM to 6 PM BST
• Saturday: 12 PM to 4 PM BST

Job Responsibilities

• Assist in planning, creating, and managing PPC campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Conduct keyword research and implement strategies to improve paid search performance.
• Monitor and analyze campaign performance metrics, providing regular reports on KPIs.
• Help in creating ad copy, landing pages, and A/B testing.
• Perform competitive analysis to identify opportunities for campaign improvement.
• Stay updated with the latest trends and best practices in PPC and digital marketing.
• Collaborate with the marketing team to align paid strategies with broader marketing goals.

Qualification

Recently graduated from a Bachelor’s program in Marketing, Communications, Business, or a related field.

Skills

• Basic understanding of digital marketing principles and best practices.
• Familiarity with social media platforms and their respective audiences.
• Strong written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.