Play Store Growth Architect - ASO Expert

Appglobal; Saddar; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Appglobal is seeking a data-driven ASO & Play Store Growth Specialist to join our marketing team onsite in Rawalpindi. You will focus on organic growth of our Android app portfolio, improving visibility, keyword rankings, and CVR through systematic testing and analytics.

This growth engineering role requires deep analytical skills, experimentation rigor, and collaboration with the creative team for icons, screenshots, and feature graphics.

Qualifications

• 2+ years of dedicated ASO experience for Google Play.
• Proven track record of increasing organic installs through testing.
• Expert knowledge of Play Console and ASO tools.

Responsibilities

• Own end-to-end ASO strategy for Android apps, including metadata and visuals.
• Run Store Listing Experiments to improve CVR.
• Monitor organic performance metrics like installs, CVR, and keyword rankings.
• Collaborate with creative teams on icons and screenshots.
• Analyze competitors and market trends for growth opportunities.

Skills

ASO for Google Play

A/B testing

Data-driven decision making

Analytical skills

Tools

Google Play Console

AppTweak

MobileAction

Sensor Tower

Job description

Appglobal is seeking a data-driven ASO & Play Store Growth Specialist to join our marketing team onsite in Rawalpindi. You will focus on organic growth of our Android app portfolio, improving visibility, keyword rankings, and CVR through systematic testing and analytics.

This growth engineering role requires deep analytical skills, experimentation rigor, and collaboration with the creative team for icons, screenshots, and feature graphics.