Growth-Driven Mobile UA & ASO Specialist

The Games Forest; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

The Games Forest, based in Lahore, is seeking a UA and ASO Specialist to lead paid user acquisition campaigns for mobile games. You will plan, execute, and optimize campaigns across Google Ads, Meta and other networks, while aligning app store optimization with feature releases and monetization goals.

Collaborating with product, design, and analytics teams, you will refine store listings, manage A/B tests for icons and screenshots, and deliver regular performance reports with data-driven

Qualifications

• Proficient in mobile UA for apps/games across major networks.
• Experience with Google Ads, Meta, and others for paid campaigns.
• Strong analytics and KPI-driven optimization.

Responsibilities

• Plan, execute and optimize UA campaigns across networks.
• Conduct market/competitor research to inform strategy.
• Refine store listings, metadata, and creatives; run A/B tests.
• Regular reporting on campaign performance and store visibility.

Skills

UA planning

ASO

Paid campaigns

Analytics & reporting

AB testing

Cross-functional

Tools

Google Ads

Meta Ads

Play Console

App Store Connect

Job description

The Games Forest, based in Lahore, is seeking a UA and ASO Specialist to lead paid user acquisition campaigns for mobile games. You will plan, execute, and optimize campaigns across Google Ads, Meta and other networks, while aligning app store optimization with feature releases and monetization goals.

Collaborating with product, design, and analytics teams, you will refine store listings, manage A/B tests for icons and screenshots, and deliver regular performance reports with data-driven