Performance Marketing Specialist

Navigator HR Consulting Solutions; Islamabad; On-site; PKR 26,784,000 - 33,480,000; Full time

Job summary

Navigator HR Consulting Solutions in Islamabad is seeking a hands-on Performance Marketing Specialist (PPC) to independently own and scale paid search and Shopping campaigns. You will manage from strategy to execution, with no team beneath you, reporting to management while optimizing ROAS and revenue.

Ideal candidates have 3+ years of hands-on Google Ads experience in ecommerce, solid feed management skills, GA4 tracking, and strong data analysis abilities.

Qualifications

• 3+ years hands-on managing Google Ads, with a Shopping/ecommerce focus.
• Ability to run accounts solo and hit ROAS/CPA targets without a team.
• Working knowledge of Google Merchant Center and product feed management.
• Strong GA4 conversion tracking and data interpretation skills.
• High proficiency with Excel/Sheets for data analysis.
• Google Ads certification is a plus.

Responsibilities

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns independently.
• Own the Google Merchant Center feed end-to-end and optimize titles/images for Shopping visibility.
• Manage bids, budgets, and pacing daily to favor top-performing products and categories.
• Conduct keyword research, build negative keyword lists, and refine account structure.
• Design and execute A/B tests on ad copy, bidding, and campaign structure.
• Maintain accurate conversion tracking and resolve discrepancies.
• Analyze performance and report spend/ROAS/CPA and growth opportunities weekly.
• Stay updated on Google Ads changes and adapt quickly.

Skills

Google Ads

Data analysis

Self-directed

Tools

GA4

Google Merchant Center

Excel/Sheets

Job description

Performance Marketing Specialist (PPC)

Office Location: Navy, Commercial Plaza, Street 2, No:73 Block D Naval Anchorage, Islamabad

Timing: 6PM to 3AM Monday To Friday

Salary: 200k

About The Role

We're an ecommerce business selling packaging supplies across a large, fast-moving catalog. We're looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role — you'll be the person running paid, end to end, with no team beneath you and no one to hand execution off to. You'll report to your manager, but the day-to-day building, optimizing, and troubleshooting is all yours. We want a builder and a doer who's happiest in the account, not someone looking to manage people.

What You'll Own

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own
• Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and structuring the feed to maximize Shopping visibility across our catalog
• Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories
• Run keyword research, build negative keyword lists, and continuously refine account structure
• Design and execute A/B tests on ad copy, bidding, and campaign structure
• Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself
• Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities
• Stay current on Google Ads and Shopping changes and adapt fast

What You'll Bring

• 3+ years hands-on managing Google Ads, with a meaningful Shopping/ecommerce component
• A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up
• Working knowledge of Google Merchant Center and product feed management
• Comfort with GA4 and conversion tracking fundamentals
• Strong Excel/Sheets skills and real comfort with data
• Self-directed and resourceful — you diagnose and fix problems on your own
• Sharp attention to detail; you catch the small stuff
• Google Ads certification a plus

Nice to have

• Experience with a high-SKU / large-catalog account
• Feed management tools (e.g., Feedonomics, DataFeedWatch) or a strong feed-rules mindset
• B2B or industrial/supplies ecommerce background
• Exposure to Amazon Ads

Work Location: Onsite ISB