Performance Marketing Manager - PK

Mous Products Ltd.; Lahore Cant; On-site; PKR 2,400,000 - 3,600,000; Full time

Benefits offered by this job

Travel Allowance

Health Allowance

Long-Term Rewards

Competitive Pay

Flexible Working

Professional Development

Global Collaboration

Job summary

Mous is seeking a Growth Marketing Manager to own paid media across Meta, Google (Search, PMax and Demand Gen) and Amazon. You’ll shape how campaigns run, manage accounts, and report to the Senior Growth Marketing Manager, with oversight across multiple markets.

You’ll mentor the Junior Growth Executive, drive data‑led decisions using ROAS, CPA, CVR, AOV and CAC, and continuously optimise campaigns. The role is on‑site in Lahore (Upper Mall), Monday–Thursday, with Friday optional WFH and

Qualifications

• 2–4 years' hands-on paid media across Meta and Google.
• Experience with Amazon Advertising is a plus.
• Strong Excel/Sheets and Power BI reporting.

Responsibilities

• Own execution across Meta, Google, and Amazon: campaign builds and day-to-day management.
• Plan and deliver activity for product launches and sales events with Senior Growth Manager.
• Mentor Junior Growth Executive and grow the team.
• Own reporting across channels and provide actionable updates to leaders.
• Identify optimisation opportunities across campaigns, audiences, bidding, and creative.
• Support budget allocation to hit ROAS targets as spend scales.
• Plan and run A/B tests with Creative and Web/Ecom teams.
• Analyse ROAS, CPA, CVR, AOV, CAC and turn insights into action.

Skills

Paid media

Meta Ads

Google Ads

Excel/Sheets

Power BI

Data analysis

Tools

Power BI

Shopify

GA4

Amazon Advertising

Job description

About Mous

We are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver.

For over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world-class in-house marketing capabilities, creating highly engaging, performance-led content that proves what our products can do and resonates with a passionate, fast-growing community around the brand.

From throwing phones off dams to launching category-defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world.

About the Role

We're looking for a Growth Marketing Manager to take ownership of paid media across three core channels for a fast-growing consumer brand. You won't just execute someone else's strategy — you'll shape how it's run.

You'll take over hands-on management of our Meta, Google (Search, PMax and Demand Gen) and Amazon accounts, with a direct line into growth strategy alongside our Senior Growth Marketing Manager and visibility across our UK, US, EU and rest-of-world markets. You'll own reporting across these channels, identify and implement optimisation opportunities, and turn performance data into clear recommendations senior stakeholders can act on.

You'll also step straight into people management, mentoring our Junior Growth Executive, with room to build a bigger team as we grow. There's real scope to shape how our paid media function develops, and a clear path into more senior responsibility.

Please note that this role will be situated at our office in Lahore (Upper Mall), working on-site from Monday–Thursday, with Friday being an optional WFH day. The normal working hours will be 10am – 7pm PKT.

About You

You're the kind of marketer who gets as much of a thrill from a clean data set as a killer creative concept. Numbers are your language — you're fluent in ROAS, CPA, CVR, AOV and CAC, and you don't just report on performance, you use it to make sharp, commercially minded decisions.

Endlessly curious, you take ownership fast, communicate with clarity, and stay calm when priorities shift across multiple live channels at once. You spot problems and opportunities before anyone has to ask.

Key Responsibilities:

• Own execution across Meta, Google (Search, PMax and Demand Gen) and Amazon: campaign builds, launches and day-to-day management
• Plan and deliver campaign activity for new product launches and sale events, working closely with the Senior Growth Marketing Manager on strategy and channel approach
• Manage, mentor and train our Junior Growth Executive, with scope to grow the team further as we expand
• Own reporting across these channels, tracking performance and communicating clear, actionable updates to senior stakeholders
• Identify and implement optimisation opportunities across campaigns, audiences, bidding and creative
• Support budget allocation and pacing across channels to hit ROAS targets as spend scales
• Plan and run A/B tests across ad creative, copy and landing pages, working closely with our Creative and Web/Ecom teams
• Analyse key metrics (ROAS, CPA, CVR, AOV, CAC) and turn insight into action

How will success be measured?

• Full ownership of Meta, Google (Search, PMax, Demand Gen) and Amazon within your first quarter, with no dip in performance through the handover
• Mentoring and managing the Junior Growth Executive
• A reporting cadence senior stakeholders can rely on
• Our Junior Growth Executive mentored to the point they're running day-to-day activity independently, freeing you up for more strategy and testing

Skills and experience:

Hard skills:

• 2–4 years' hands‑on experience running paid media campaigns across Meta and Google (Search, PMax and Demand Gen); Amazon Advertising experience preferred but not essential
• Proven experience building and optimising campaigns end to end
• Strong Excel/Google Sheets skills; Power BI or similar reporting tool experience is a plus
• Experience analysing performance metrics (ROAS, CPA, CVR, AOV, CAC) and turning them into clear recommendations

Soft skills:

• A clear communicator who can flex between coaching a junior exec day‑to‑day and updating senior stakeholders with equal clarity
• Comfortable taking ownership at pace
• Adaptable and resilient, able to manage performance across multiple markets at once, each with its own customer behaviour and currency
• Solutions‑focused, and comfortable making decisions without being told to
• Ambitious and driven, motivated by the chance to build ownership and grow into more senior responsibility

Nice to have:

• Amazon Advertising experience
• Shopify & GA4 experience
• Power BI or similar reporting tool experience
• Prior experience formally managing or mentoring someone junior
• Background in a DTC, ecommerce/consumer tech brand, or an agency that specialises in DTC
• Familiarity with A/B testing for creative or landing pages

Our Offer

We operate a hybrid working model, spending four days a week in our Lahore office to maintain a collaborative, high-energy culture.

• Travel Allowance: Monthly support for daily commuting and work‑related travel.
• Health Allowance: Monthly allowance for you and your dependents.
• Long-Term Rewards: One month of paid leave after 5 years’ service.
• Competitive Pay: A strong starting salary aligned with your experience and impact.
• Dynamic Culture: A collaborative, high‑performance, data‑driven environment where innovation thrives.
• Growth & Development: Opportunities to learn, stretch, and grow through new challenges.
• Professional Development: Training budget plus regular Mousterclasses to share expertise across teams.
• Charlie HR Perks: Access to exclusive perks and discounts via Charlie HR.
• Global Collaboration: Seamless remote collaboration with international teams, including weekly all-hands and virtual socials.

Our Values

• Get Results – We take accountability, prioritise impact, and push standards higher.
• Work Together – We collaborate openly, challenge constructively, and learn from each other.
• Enjoy the Ride – We stay agile, embrace change, and enjoy building something special together.

Our Commitment

Mous is an equal opportunity employer.

We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.