Performance Marketing Lead - E-commerce Growth (TikTok)

Khanewal

Lahore

On-site

PKR 1,674,000 - 2,790,000

Full time

5 days ago

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Job summary

Nishat Chunian Limited is seeking a Performance Marketing Executive to support the launch of its TLC brand in the USA and expand marketing activities across TikTok, Snapchat, email and other digital channels.

The successful candidate will be a hands-on e-commerce and performance marketing professional responsible for managing online stores, advertising campaigns, customer journeys and performance reporting.

Qualifications

2–3+ years in e-commerce or performance marketing.
Experience managing ad accounts independently.
Strong experience with Meta Ads and TikTok Ads.
Email flows using Klaviyo, Brevo or Mailchimp.
Familiar with Shopify Admin and GA4.

Responsibilities

Manage the TLC USA Shopify store, including products, pricing, and shipping settings.
Launch and optimize advertising campaigns across Meta, Google Shopping/PMax and TikTok.
Set up TikTok and Snapchat Ads for Pakistan and UAE markets, including pixels and catalogs.
Develop and manage email campaigns and automated flows using Brevo.
Manage Google Merchant Center feeds and address product disapprovals.
Coordinate US order fulfillment, returns and customer queries with operations.
Collaborate with design team on ad creatives and email designs.
Prepare weekly performance reports covering ad spend, ROAS, CPA, CVR and email revenue.