Onsite Associate (Gen Ops)-PK Commercial

Daraz; Karachi Division; On-site; PKR 450,000 - 750,000; Full time

Job summary

Daraz is seeking an Onsite Associate to support end-to-end project execution. This role focuses on getting pages live smoothly, troubleshooting issues, and adapting hours for campaigns as needed.

The ideal candidate is proactive with strong analytical skills to interpret data for campaign and page optimizations, and to contribute ideas for impactful new campaigns that drive performance.

Qualifications

• Experience: Fresh to 1 year.
• Minimum education: Bachelor's degree from accredited university.
• Strong analytical skills.

Responsibilities

• End-to-End Campaign Setup: create and maintain landing pages on GCP, including wireframes, content, artworks, and tech assets.
• Data & Voucher Configuration: manage datapools and configure voucher mechanics for promotions across campaigns.
• Asset & Directory Management: maintain category directories and ensure assets uploaded per onsite requirements.
• Channel-Specific Updates: manage weekly/monthly updates for Beauty, Fashion, Ambassador, Affiliate, and Digital Goods.
• Major Event Execution: lead setup for Brand Days, Super Brand Days, Mega Campaigns with PDP badges and flash sale icons.
• BAU & Optimization: develop always-on campaigns and optimize daily operations for site health.
• Performance Monitoring: track page and campaign metrics and conduct post-campaign reviews.
• Quality Control & Issue Resolution: own QC process and resolve content discrepancies to ensure zero-defect launches.
• Continuous Optimization: drive ongoing improvements based on data to maximize ROI.
• Stakeholder Coordination: coordinate with cross-functional teams for Beauty, Fashion, Electronics, and Choice categories.
• Project Leadership: own ad-hoc projects and contribute to planning focus campaigns.

Skills

Strong analytical skills

Education

Bachelor's degree

Job description

We are seeking an Onsite Associate to support the end-to-end execution of our projects. This role is primarily execution-focused and involves ensuring that pages go live seamlessly, while also troubleshooting and resolving any issues that may arise. Given the nature of our campaigns, there may occasionally be a need to work outside regular hours or over weekends, with flexibility provided to adjust working hours accordingly.

The ideal candidate is motivated, proactive, and ready to take initiative from day one. Strong analytical skills are essential to extract and interpret data for campaign and page optimizations. We are also looking for someone who can contribute ideas to create impactful new campaigns and drive performance.

Job Responsibilities

Campaign Execution & Content Management

End-to-End Campaign Setup: Execute the creation and maintenance of landing pages on GCP (Global Commerce Platform), including wireframing, populating content, uploading artworks, and configuring tech assets.

Data & Voucher Configuration: Build and manage datapools (including Nova pools) and configure voucher mechanics to ensure accurate promotion delivery across all campaign types.

Asset & Directory Management: Create and maintain category directories and ensure all digital assets (artworks, badges, flash sale icons) are correctly uploaded and aligned with onsite requirements.

Multi-Channel & Event Coverage

Channel-Specific Updates: Manage weekly and monthly updates for key channels, including Beauty, Fashion, Ambassador, Affiliate, and Digital Goods, ensuring timely delivery of wireframes, landing pages, and datapool updates.

Major Event Execution: Lead the setup for high-volume events such as Brand Days, Super Brand Days (8-10 per month), and Mega Campaigns (Mid-Month, Payday, Double Digit sales), handling complex configurations like PDP badges and flash sale icons.

BAU & Optimization: Develop "always-on" campaigns for underperforming categories and continuously opti-mises daily operations (DoD) to maintain site health and relevance.

Performance Tracking & Quality Assurance

Performance Monitoring: Track page and campaign performance metrics, conducting pre- and post-campaign mortems to identify trends and areas for improvement.

Quality Control & Issue Resolution: Own the campaign QC process, maintain the issue resolution sheet, and proactively follow up on technical or content discrepancies to ensure zero-defect launches.

Continuous Optimization: Drive ongoing optimizations for all campaigns based on performance data, ensuring maximum ROI and user engagement.

Project Ownership & Collaboration

Stakeholder Coordination: Raise and manage design requests, coordinating with cross-functional teams to ensure onsite alignment for Beauty, Fashion, Electronics, and Choice categories.

Project Leadership: Take ownership of additional ad-hoc projects and contribute to the strategic planning of upcoming focus category campaigns.

Job Requirements

• Experience: Fresh to 1 year
• Minimum education: Bachelor's degree from accredited university
• Strong analytical skills.