Social Ads Strategist: ROI-Driven Campaigns

ITN; Karachi Division; On-site; PKR 669,600 - 892,800; Full time

Job summary

ITN is looking for a Social Media Ads Strategist based in Karachi, Pakistan. The candidate will be responsible for planning and managing paid advertising campaigns on social media platforms to enhance brand awareness and drive sales. Key responsibilities include developing strategies, managing ad performance, and optimizing budgets. Required skills include expertise in social media platforms, analytical abilities, and strong communication skills. A Bachelor's degree in Marketing or a related field is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Experience in digital marketing or paid advertising.
• Certifications in social media advertising are a plus.

Responsibilities

• Develop and execute paid social media advertising strategies.
• Manage and optimize ad campaigns on platforms like Facebook and Google Ads.
• Monitor ad performance metrics such as CTR, CPC, conversions, and ROI.
• Perform A/B testing for ad creatives and targeting.
• Manage advertising budgets and optimize spending.

Skills

Social media advertising platforms

Campaign setup and optimization

Analytical skills

Pixel tracking

Copywriting skills

Budget management

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Experience in digital marketing or paid advertising

Certifications in social media advertising

Job description

ITN is looking for a Social Media Ads Strategist based in Karachi, Pakistan. The candidate will be responsible for planning and managing paid advertising campaigns on social media platforms to enhance brand awareness and drive sales. Key responsibilities include developing strategies, managing ad performance, and optimizing budgets. Required skills include expertise in social media platforms, analytical abilities, and strong communication skills. A Bachelor's degree in Marketing or a related field is preferred.