Molecular Diagnostics Product Manager: Innovation & Launch

Roche; Karachi Division; On-site; PKR 2,500,000 - 4,500,000; Full time

Job summary

Roche Diagnostics Pakistan is seeking a Product Manager (Manager Business Innovation Molecular) to develop marketing plans, translate clinical data into commercial implications, and drive new product launches from Karachi within the Diagnostics portfolio.

Lead launches, promotions and training for Sales; analyze market insights; cooperate with Medical, Sales, and Regulatory teams; ensure SOP-compliant activities and support patient access initiatives.

Qualifications

• Science graduate with Pharm D and MBA preferred.
• 3–5 years of marketing experience in In-vitro Diagnostics.
• Strong analytical and strategic thinking skills.

Responsibilities

• Conceptualize, lead and coordinate product launches, promotions and training.
• Analyze market insights and provide strategic recommendations for marketing plans.
• Collaborate with Medical, Sales, and Regulatory teams to communicate value propositions.
• Drive digital and traditional marketing activities to improve adoption of Diagnostics solutions.
• Develop and manage budgets for marketing activities and campaigns.
• Track performance metrics and ROI for product initiatives.

Skills

Marketing strategy

Data analysis

Cross-functional collaboration

English proficiency

Education

Pharm D

MBA

Tools

MS Office

Job description

Roche Diagnostics Pakistan is seeking a Product Manager (Manager Business Innovation Molecular) to develop marketing plans, translate clinical data into commercial implications, and drive new product launches from Karachi within the Diagnostics portfolio.

Lead launches, promotions and training for Sales; analyze market insights; cooperate with Medical, Sales, and Regulatory teams; ensure SOP-compliant activities and support patient access initiatives.