Brand Manager, Biologics & Biosimilars (Oncology)

Thornton Tomasetti; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Abbott in Karachi, Pakistan, seeks a Brand Manager for Biologics & Biosimilars to develop and execute the commercial strategy for oncology-focused portfolios. You will lead brand planning, market development, and in-market execution, collaborating with Sales, Medical, Regulatory, Market Access, Supply Chain, and Finance.

The role requires 3–5 years in pharma marketing, oncology experience, and strong stakeholder engagement.

Qualifications

• Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, Marketing, or a related discipline.
• MBA or relevant postgraduate qualification is preferred.
• 3–5 years of experience in pharmaceutical marketing, brand management, or a related commercial role.
• Minimum 2 years of relevant experience in oncology is required.
• Experience with originator biologics and/or biosimilars is highly preferred.
• Experience in specialty-care marketing, product launches, market development, or lifecycle management is an advantage.
• Strong understanding of oncology customers, treatment pathways, healthcare stakeholders, and market dynamics.
• Good understanding of the Pakistan pharmaceutical and healthcare environment, including institutional business, procurement, access, and reimbursement dynamics.
• Experience in competitive analysis, market research, customer insights, forecasting, and commercial planning.
• Understanding of the key commercial considerations associated with biologics and biosimilars, including differentiation, physician confidence, patient access, switching considerations, pricing, and competitive positioning.

Responsibilities

• Develop and execute annual brand strategies and tactical plans for the biologics and biosimilars portfolio.
• Define brand positioning, value propositions, customer segmentation, targeting, key messages, and performance objectives.
• Lead market development initiatives for originator biologics and biosimilars, with a strong focus on oncology and specialty-care markets.
• Assess market dynamics, treatment pathways, competitor activity, customer needs, access barriers, pricing trends, and opportunities for portfolio growth.
• Lead commercial launch planning and launch readiness for new biologic and biosimilar products.
• Coordinate cross-functional launch activities across Commercial, Medical, Regulatory, Market Access, Supply Chain, and Finance.
• Develop effective HCP engagement and educational initiatives to support understanding, confidence, and appropriate adoption of biologics and biosimilars.
• Build strong relationships with key stakeholders, including specialists, healthcare institutions, key opinion leaders, and relevant decision-makers.
• Develop and implement promotional campaigns, scientific-commercial communication, and customer engagement initiatives in line with local regulations and company compliance standards.
• Monitor brand performance, market share, customer adoption, competitive developments, and execution effectiveness.
• Translate market insights and customer feedback into actionable brand strategies and commercial initiatives.
• Support forecasting, demand planning, budgeting, performance tracking, and business reviews for the biologics and biosimilars portfolio.
• Partner with regional and global teams to adapt broader biologics and biosimilars strategies to the Pakistan market.
• Drive strong cross-functional alignment and ensure effective execution of agreed brand priorities.

Skills

Strategic marketing

Brand management

Analytical & financial acumen

Stakeholder management

Cross-functional leadership

Communication & presentation

Customer orientation (oncology)

Education

Bachelor’s degree in Pharmacy/Life Sciences/Business/Marketing

MBA or relevant postgraduate qualification

Job description

Abbott in Karachi, Pakistan, seeks a Brand Manager for Biologics & Biosimilars to develop and execute the commercial strategy for oncology-focused portfolios. You will lead brand planning, market development, and in-market execution, collaborating with Sales, Medical, Regulatory, Market Access, Supply Chain, and Finance.

The role requires 3–5 years in pharma marketing, oncology experience, and strong stakeholder engagement.