Brand Lead, Biologics & Biosimilars – Oncology

Abbott; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Abbott Laboratories in Karachi seeks a Brand Manager for Biologics & Biosimilars to develop and execute commercial strategies focusing on oncology and specialty care. You will lead brand planning, market development, and launch readiness, collaborating across Sales, Medical, Regulatory, Market Access, and Finance to drive awareness, differentiation, and sustainable growth.

The role requires 3–5 years in pharma marketing with oncology knowledge and a strong understanding of local market dynamics.

Qualifications

• 3–5 years of pharma marketing or brand management experience.
• Minimum 2 years of oncology experience required.
• Experience with originator biologics and/or biosimilars is highly preferred.
• Strong understanding of oncology customers, treatment pathways, and market dynamics.
• Good understanding of Pakistan pharmaceutical environment, including procurement and access dynamics.

Responsibilities

• Develop and execute annual brand strategies and tactical plans for biologics and biosimilars.
• Define brand positioning, value propositions, customer segmentation, targeting, and messages.
• Lead market development for originator biologics and biosimilars with focus on oncology.
• Assess market dynamics, competitor activity, customer needs, access barriers, and pricing trends.
• Lead launch planning and readiness for new biologic and biosimilar products.
• Coordinate cross-functional launch activities across Commercial, Medical, Regulatory, Market Access, Supply Chain, and Finance.
• Develop HCP engagement and educational initiatives to support adoption.
• Build relationships with key stakeholders including specialists and healthcare institutions.
• Develop promotional campaigns and scientific-commercial communications under regulations.
• Monitor brand performance, market share, and adoption; translate insights into actions.
• Support forecasting, demand planning, budgeting, and business reviews.
• Partner with regional/global teams to adapt strategies to Pakistan.

Skills

Brand management

Strategic marketing

Stakeholder management

Cross-functional leadership

Communication

Education

Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, Marketing, or related

MBA or postgraduate qualification

Job description

Abbott Laboratories in Karachi seeks a Brand Manager for Biologics & Biosimilars to develop and execute commercial strategies focusing on oncology and specialty care. You will lead brand planning, market development, and launch readiness, collaborating across Sales, Medical, Regulatory, Market Access, and Finance to drive awareness, differentiation, and sustainable growth.

The role requires 3–5 years in pharma marketing with oncology knowledge and a strong understanding of local market dynamics.