Meta Ads Marketer

Diginest; Faisalabad; On-site; PKR 558,000 - 892,800; Full time

Job summary

Diginest (Pvt. Ltd.) is seeking a Meta Ads Marketer to manage and optimize Meta ad campaigns for various clients. This role involves planning, executing, and analyzing campaigns to achieve successful outcomes in the Pakistani market.

The ideal candidate has proven experience with Meta Ads Manager and demonstrates strong analytical skills. The position requires collaboration with design and content teams to align messaging for effective marketing strategies, all set within a fast-paced agency environment.

Qualifications

• Proven experience managing Meta ad accounts with measurable results.
• Strong knowledge of campaign structures and delivery optimization.
• Experience with pixel implementation and tracking setup.
• Competence in audience segmentation and retargeting.
• Ability to analyze data and recommend optimizations.

Responsibilities

• Plan and manage Meta ad campaigns for multiple clients.
• Conduct audience research and build targeting strategies.
• Create and optimize ad creatives and copy variations.
• Analyze campaign performance and generate insights.
• Collaborate across teams for messaging alignment.

Skills

Meta Ads Manager

Campaign optimization

Audience segmentation

Ad creative testing

Data analysis

Communication skills

Tools

Excel

Google Sheets

Data Studio

Job description

Diginest (Pvt. Ltd.) is a full-service marketing and advertising agency based in Faisalabad, delivering integrated brand solutions across digital and offline channels. We combine creative storytelling with data-driven strategy to help small, medium, and enterprise clients grow their brands and maximize ROI. We are seeking a Meta Ads Marketer to join our multidisciplinary team and lead paid social performance for client accounts targeting the Pakistani market.

Key responsibilities

• Plan, set up, and manage Meta (Facebook & Instagram) ad campaigns end-to-end for multiple client accounts, aligning objectives with overall marketing strategy.
• Conduct audience research and build targeting strategies including custom audiences, lookalike audiences, and interest-based segments.
• Create, test, and optimize ad creatives, copy variations, and formats to improve CTR, conversion rate, and ROAS.
• Perform ongoing bid, budget, and placement optimization using campaign-level and ad-level data.
• Implement and maintain pixel, Conversions API, and event tracking to ensure accurate measurement and attribution across funnels.
• Analyze campaign performance, generate insights, and produce actionable weekly and monthly reports for clients and internal stakeholders.
• Collaborate with designers, content creators, and account managers to align messaging, landing pages, and post-click experiences.
• Stay current with Meta platform changes, new features, and best practices; recommend platform-specific strategies to improve outcomes.

We value a marketer who pairs technical ad platform skills with commercial thinking and clear communication. The role is based in Faisalabad with regular collaboration across the agency and client-facing reporting.

Job Specification

• Proven hands-on experience managing Meta (Facebook & Instagram) ad accounts for business or agency clients with measurable results.
• Strong knowledge of Meta Ads Manager, campaign structures, bidding strategies, and delivery optimization.
• Experience with pixel implementation, Conversions API, event setup, and troubleshooting for accurate tracking.
• Competence in audience segmentation: custom audiences, lookalikes, retargeting, and layered targeting approaches.
• Skill in ad creative testing: A/B testing headlines, copy, creative formats, and CTAs to drive conversions.
• Ability to analyze campaign data, calculate ROAS/CPA, interpret trends, and recommend optimizations.
• Familiarity with landing page best practices and basic CRO principles to improve post-click performance.
• Comfortable using Excel/Google Sheets for data manipulation and reporting; experience with dashboards (Data Studio or similar) is a plus.
• Good communication skills for presenting results and coordinating with designers, content, and account teams.
• Organized, able to manage multiple client campaigns and meet deadlines in a fast-paced agency environment.