MEA Sales Force Effectiveness Manager

Haleon; Karachi Division; On-site; PKR 33,241,000 - 52,632,000; Full time

Job summary

Haleon is seeking a senior leader to drive the CRM Transformation and Field Force of the Future across MEA markets. You will partner with Global teams to migrate from Veeva CRM to Salesforce Life Sciences Cloud, shape local requirements, and accelerate adoption through training and capability building.

The role focuses on data governance, advanced analytics, and standardized KPIs to improve sales effectiveness and commercial outcomes across diverse MEA markets.

Qualifications

• Experience leading large-scale CRM transformation initiatives.
• Strong data governance and data-quality mindset.
• Proven ability to drive analytics-based decision making for commercial operations.
• Leadership experience across Global, Regional and Local teams.

Responsibilities

• Lead MEA CRM Transformation and FFOF program across markets.
• Deploy and drive adoption of Salesforce Life Sciences Cloud capabilities.
• Oversee data migration, governance, and data quality initiatives.
• Partner with Global teams to enable AI-driven Next Best Action solutions.
• Define and govern MEA KPIs and performance dashboards.
• Design and monitor SIP performance frameworks and incentives.
• Provide strategic guidance on segmentation and field force optimization.
• Champion continuous improvement and capability building across MEA.
• Manage resources and stakeholder communications for the transformation.

Skills

CRM transformation

Data governance

Analytics & AI (Next Best Action)

Field force optimization

Tools

Veeva CRM

Salesforce Life Sciences Cloud

Power BI

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

At Haleon, we are shaping the future of field force excellence through data, technology, and customer-centricity. The MEA OU FFOF Manager will lead the MEA commercial transformation agenda of Field Force of the Future (FFOF) program, by driving the transition from Veeva CRM to Salesforce Life Sciences Cloud across Expert and Pharmacy channels. This role acts as the MEA business lead for CRM transformation, ensuring that local market needs help shape the future global solution while accelerating field force effectiveness through data-driven decision making, digital innovation, and operational excellence. The role partners closely with Global Expert, ComEx, Product, Tech and Salesforce teams to design and embed next-generation capabilities that enable better HCP engagement, stronger execution, and sustainable business growth.

Key Responsibilities

1. 1. Lead MEA CRM Transformation and FFOF Program Act as the MEA business lead for the migration from Veeva CRM to Salesforce Life Sciences Cloud. Partner with Global Expert, ComEx, Product, Tech and Salesforce teams to co-design future CRM capabilities rather than simply adopting global solutions. Represent MEA business requirements, ensuring the future platform supports local commercial and expert engagement needs. Influence global CRM roadmap priorities based on field force, leadership, and commercial effectiveness requirements across MEA. Develop and maintain MEA deployment, adoption, and capability-building plans for CRM transformation. Provide regular progress updates, risks, and mitigation plans to the MEA Leadership Team. Expected Outcome A future-ready CRM ecosystem designed with MEA business needs embedded from the outset and successfully adopted across all markets.
2. 2. CRM Deployment, Adoption and Capability Enablement Lead the rollout and adoption of key Salesforce Life Sciences Cloud capabilities, including: Territory and Alignment Management Call Planning and Call Reporting CLM and e-Detailing Sampling Management HCP Consent Management Rep Triggered Emails WhatsApp Content Sharing Segmentation & Targeting Rep Performance Dashboards Voice of Customer (VOC) Solutions AI-Driven Next Best Actions Responsibilities include: Driving implementation plans with local SFE teams. Leading super-user and data steward communities. Delivering capability-building programs and training. Embedding new ways of working until adoption becomes business as usual. Facilitating communication between global and local stakeholders. Expected Outcome Successful deployment and adoption of new CRM capabilities across MEA markets.
3. 3. Data Migration, Governance and Data Excellence Lead CRM data migration activities from Veeva to Salesforce Life Sciences Cloud. Establish robust data governance standards across MEA. Drive data cleansing, validation, and quality improvement initiatives. Partner with global data teams to improve identity resolution and HCP master data quality. Build scalable governance frameworks to support compliant and personalized customer engagement. Champion first-party data excellence and continuous data-quality monitoring. Expected Outcome Reliable, compliant, and high-quality data foundation enabling better commercial decisions and customer engagement.
4. 4. Advanced Analytics, Automation and Next Best Action Partner with global data and technology teams to automate field force insights and recommendations. Translate business challenges into actionable data solutions. Scale AI and analytics-driven Next Best Action capabilities. Deliver automated dashboards supporting: Performance tracking Opportunity identification SIP monitoring Data quality improvements Field force productivity Lead Power BI automation initiatives that reduce manual reporting and increase business visibility. Expected Outcome Automated, insight-driven decision making that enables field teams to focus on value-adding activities.
5. 5. Field Force Effectiveness and Performance Excellence Define and govern harmonized MEA field force KPIs. Establish standardized KPI definitions and calculation methodologies. Lead development of performance dashboards and reporting frameworks. Support Annual Business Planning target setting through performance insights. Deliver leadership performance reviews and commercial effectiveness reporting. Expected Outcome Consistent performance measurement driving accountability and execution excellence across MEA.
6. 6. Sales Incentive Plan (SIP) Excellence Design and govern MEA SIP performance frameworks. Define incentive KPIs aligned to business priorities and global guidelines. Automate SIP tracking and reporting solutions. Improve transparency, accuracy, and governance of incentive calculations. Expected Outcome Fair, transparent, and performance-oriented incentive programs that reinforce desired behaviors.
7. 7. Segmentation, Targeting and Field Force Optimization Provide regional leadership for Segmentation & Targeting strategies. Guide priority audience identification and strategic resource allocation. Partner with global analytics teams to derive actionable customer insights. Define field force deployment principles, territory strategies, and coverage ambitions. Develop optimization tools supporting resource allocation decisions. Expected Outcome Improved targeting, better resource utilization, and enhanced return on field investments.
8. 8. Continuous Improvement, Innovation and Capability Building Identify opportunities to simplify processes and remove operational inefficiencies. Share best practices across markets and drive standardization where appropriate. Lead capability development of SFE Managers, Super Users, and Data Stewards. Foster a culture of innovation, continuous learning, and data-driven decision making. Champion adoption of digital and AI-enabled solutions across the field organization. Expected Outcome A high-performing, future-ready commercial organization equipped with the capabilities needed for long-term success.
9. 9. Managing and Developing MEA Field Force Resources Manage field force resources and link them to business outcomes through measurable KPIs. Establish relevant stakeholder forums to review and discuss field force performance. Coach and support SFE Managers and Super Users across MEA to unlock team potential and strengthen capabilities.

Key Performance Indicators (KPIs)

CRM Transformation Salesforce Life Sciences Cloud deployment milestones delivered on time. Percentage of MEA requirements incorporated into global CRM roadmap. User adoption rate of new CRM capabilities. User satisfaction score following deployment. Data & Governance CRM data migration accuracy rate. HCP master data quality score. First-party data completeness and compliance rate. Reduction in duplicate or invalid records. Field Force Effectiveness KPI automation coverage across MEA markets. Dashboard utilization rate. Improvement in activity execution KPIs. Improvement in Next Best Action adoption. Capability Building Percentage of markets trained and certified on new CRM capabilities. Super User and Data Steward engagement levels. Training effectiveness scores. Commercial Excellence SIP reporting accuracy. S&T completion across markets. Field force productivity improvements. ROI model data readiness and quality.

Critical Success Factors

Strategic leadership of large-scale commercial transformation programs. Strong stakeholder management across Global, Regional, and Local teams. Expertise in CRM, field force effectiveness, and commercial operations. Strong data governance, analytics, and automation mindset. Ability to influence without authority and operate effectively in a matrix environment. Passion for continuous improvement, innovation, and customer-centricity.

Job Posting End Date

2026-10-01

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.