Marketing Technology & Web Specialist - 21017

Somewhere; Pakistan; On-site; PKR 2,479,000 - 3,719,000; Full time

Job summary

Somewhere seeks a Marketing Technology & Web Specialist to own Webflow development, Unbounce pages, and a flawless marketing stack data delivery.

Reporting to the CMO, you will diagnose tracking issues, implement frontend code, and manage GTM, GA4, and ad pixels while integrating WhatConverts/CallRail/Invoca for accurate campaign reporting.

Qualifications

• Experience building sites in Webflow and Unbounce.
• Proficient in GTM, GA4, pixels, and attribution modeling.
• Strong JavaScript/HTML/CSS, webhooks, and JSON skills.
• Excellent English, able to lead calls with US vendors.

Responsibilities

• Build and maintain Webflow site, responsive layouts, CMS.
• Create landing pages in Unbounce with custom code.
• Troubleshoot tracking, ensure data integrity across tags.
• Manage GTM end-to-end and dataLayer debugging.
• Implement GA4, Google Ads, and Meta Pixel tracking.
• Integrate WhatConverts/CallRail/Invoca, manage DNI.
• Work with webhooks, APIs, and JSON payloads for data transfer.
• Coordinate with vendors and engineers to scope integrations.
• Use Chrome DevTools to debug and optimize performance.
• Manage domain settings, DNS, and Cloudflare rules.
• Collaborate with CRM automation specialist on data flows.

Skills

Webflow

Unbounce

GTM

GA4

JavaScript

HTML/CSS

Webhooks

JSON

Chrome DevTools

Call tracking DNI

Tools

WhatConverts

CallRail

Invoca

REST APIs

Job description

Job Title: Marketing Technology & Web Specialist

Working Hours: 9:00 AM - 5:00 PM EST (Monday - Friday / U.S. Business Hours)

Salary: $800 - $1,200 USD/month (DOE)

Industry: Healthcare / Marketing Technology (MarTech) / Digital Marketing

Job Type: Full-Time | Remote

About The Company

A highly experienced therapy group that provides individualized consultation and intervention services for individuals who are dealing with Autism Spectrum Disorder (ASD)

About The Role

Reporting directly to the Chief Marketing Officer (CMO), you will serve as our in-house Webflow developer, tracking specialist, and martech integrator. This is a fully autonomous individual-contributor role for someone who can personally diagnose complex tracking issues, execute custom front-end code, build high-performing web assets, and ensure flawless data delivery across our entire marketing stack.

Key Responsibilities

Website & Landing Page Development

• Build, maintain, and update our main Webflow website, including responsive layouts, CMS collections, fields, and custom forms.
• Develop, duplicate, and modify high-converting landing pages in Unbounce while implementing custom code when standard features fall short.
• Troubleshoot layout bugs, form submission failures, and website performance issues without disrupting downstream tracking or integrations.

Tracking, Analytics & Attribution

• Manage Google Tag Manager (GTM) end-to-end, including custom event setup, triggers, variables, and dataLayer debugging.
• Implement, audit, and troubleshoot Google Ads conversion tracking, Meta Pixel, and GA4 to ensure exact campaign reporting.
• Investigate and reconcile attribution discrepancies across UTM parameters, GCLIDs, and ad platform metrics to match real incoming lead data.

Call Tracking & Marketing Integrations

• Own the technical execution of WhatConverts (or similar platforms like CallRail/Invoca), managing Dynamic Number Insertion (DNI) and call attribution.
• Work with webhooks, APIs, JSON payloads, and form scripts to facilitate clean data transfers from web assets into marketing systems.
• Meet directly with software vendors and engineering partners to technical-scope and complete new integrations independently.

Front-End Technical Operations & Debugging

• Use Chrome DevTools, console logs, and network tabs to inspect cookies, storage, and script failures across browsers.
• Manage domain settings, DNS configurations, subdomains, and Cloudflare rules related to marketing technology and web properties.
• Collaborate cleanly with our CRM automation specialist by tracing website-side data flows up to the point of handoff.

What We Are Looking For

• Proven experience building and managing sites in Webflow and Unbounce.
• Advanced hands-on proficiency in Google Tag Manager (GTM), GA4, ad platform pixels, and marketing attribution modeling.
• Working knowledge of JavaScript, HTML/CSS, Chrome DevTools, webhooks, JSON, and call-tracking infrastructure (DNI).
• Excellent verbal and written English skills-capable of leading technical calls with U.S.-based vendors without supervision.
• Relentless root-cause problem solver who can trace data across multiple platforms, identify broken connection points, and implement lasting fixes.
• Ability to work full-time during standard U.S. business hours.

What Success Looks Like

• Maintaining an airtight conversion tracking system where ad platform conversions align accurately with actual lead volume.
• Taking full ownership of technical web projects from requirement to verified completion with minimal leadership oversight.
• Quickly identifying and fixing broken forms, misconfigured tags, or failed integrations before they impact marketing campaigns.