Marketing Specialist - Navigator HR

taraki-search; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

Navigator HR in Lahore is seeking a Marketing Specialist to develop and execute social media campaigns that align with our brand. You will work closely with designers, manage content calendars, and drive audience growth.

The role requires monitoring trends, building brand ambassador programs, analyzing data, and reporting insights to support outreach to students and partnerships with educational institutions.

Responsibilities

• Develop creative and engaging social media content aligned with brand guidelines
• Collaborate with designers and approve final visual assets before publishing
• Manage end-to-end social media operations, including content planning, scheduling, and community engagement
• Plan and execute strategies to increase brand awareness, engagement, and follower growth
• Monitor trends, audience insights, and optimize content performance
• Recruit, train, and manage brand ambassadors; drive engagement through incentive and recognition programs
• Track ambassador performance and provide ongoing support and guidance
• Analyze social media and campaign data; generate reports with actionable insights and recommendations
• Implement data collection systems and maintain student databases for targeted outreach
• Build partnerships with schools, colleges, and universities; coordinate events and engagement activities
• Conduct follow-ups with prospective students, address queries, and drive conversions
• Stay updated through training sessions and share insights with internal teams
• Design and manage internship programs, including recruitment, onboarding, and mentorship

Job description

Our clientNavigator HRis looking forMarketing SpecialistinLahore.

Responsibilities:

• Develop creative and engaging social media content aligned with brand guidelines


• Collaborate with designers and approve final visual assets before publishing


• Manage end-to-end social media operations, including content planning, scheduling, and community engagement


• Plan and execute strategies to increase brand awareness, engagement, and follower growth


• Monitor trends, audience insights, and optimize content performance


• Recruit, train, and manage brand ambassadors; drive engagement through incentive and recognition programs


• Track ambassador performance and provide ongoing support and guidance


• Analyze social media and campaign data; generate reports with actionable insights and recommendations


• Implement data collection systems and maintain student databases for targeted outreach


• Build partnerships with schools, colleges, and universities; coordinate events and engagement activities


• Conduct follow-ups with prospective students, address queries, and drive conversions


• Stay updated through training sessions and share insights with internal teams


• Design and manage internship programs, including recruitment, onboarding, and mentorship