Marketing Assistant - NavigatorHR

taraki-search; Lahore; On-site; PKR 502,000 - 837,000; Full time

Job summary

NavigatorHR in Lahore is seeking a Marketing Assistant to support social media content, collaborate with designers, and manage campaigns. You will oversee all social media channels, develop strategies, and monitor trends to boost visibility and engagement.

The role includes leading an ambassador program, coordinating partnerships with local institutions, and performing weekly reporting to measure outcomes. You will also engage with prospective students through follow-up calls and events.

Responsibilities

• Provide Creative Direction to Designers for Social Media Posts: develop engaging and innovative creative concepts for social media content.
• Collaborate with designers to ensure visual assets align with brand guidelines and messaging.
• Review and approve final designs before publication.
• Oversee all aspects of social media channels, including content creation, scheduling, and community management.
• Develop and implement social media strategies to increase brand visibility, engagement, and follower growth.
• Monitor social media trends and audience feedback to inform content optimization.
• Recruit, train, and manage a team of brand ambassadors to represent the organization.
• Provide ongoing support, guidance, and resources to ambassadors to maximize their impact.
• Develop incentive programs and recognition initiatives to motivate and reward ambassador performance.
• Generate comprehensive reports on social media performance, ambassador activities, and campaign effectiveness.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Present findings and recommendations to key stakeholders.
• Implement data collection methods to gather student data
• Maintain a database of student contacts for targeted outreach and communication.
• Identify partnership opportunities with local educational institutions, such as schools, colleges, and universities.
• Coordinate collaborative activities, events, and initiatives to engage with students and faculty members.
• Build and maintain relationships with key contacts at partner institutions.
• Conduct proactive follow-up calls to prospective students.
• Provide personalized assistance, address inquiries, and encourage enrollment through effective communication.
• Track and report on outcomes to measure the effectiveness of follow-up efforts.
• Attend training sessions and workshops provided by partner universities to stay informed about program offerings, admission requirements, and industry trends.
• Share insights and knowledge gained with the marketing team to enhance strategies and tactics.
• Develop a structured summer internship program to provide valuable experience to students interested in applying abroad.
• Design internship curriculum, assignments, and projects aligned with organizational goals and objectives.
• Recruit, onboard, and mentor interns, providing guidance and feedback throughout the program.

Job description

Our clientNavigatorHRis looking forMarketing AssistantinLahore.

Responsibilities:

• Provide Creative Direction to Designers for Social Media Posts: develop engaging and innovative creative concepts for social media content.
• Collaborate closely with designers to ensure visual assets align with brand guidelines and messaging.
• Review and approve final designs before publication.

Social Media Management:

• Oversee all aspects of social media channels, including content creation, scheduling, and community management.
• Develop and implement social media strategies to increase brand visibility, engagement, and follower growth.
• Monitor social media trends and audience feedback to inform content optimization.

Ambassador Program Leadership:

• Recruit, train, and manage a team of brand ambassadors to represent the organization.
• Provide ongoing support, guidance, and resources to ambassadors to maximize their impact.
• Develop incentive programs and recognition initiatives to motivate and reward ambassador performance.

Weekly Reporting and Analysis:

• Generate comprehensive reports on social media performance, ambassador activities, and campaign effectiveness.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Present findings and recommendations to key stakeholders.

Student Data Collection and Analysis:

• Implement data collection methods to gather student data
• Maintain a database of student contacts for targeted outreach and communication.

Collaboration with Local Institutions:

• Identify partnership opportunities with local educational institutions, such as schools, colleges, and universities.
• Coordinate collaborative activities, events, and initiatives to engage with students and faculty members.
• Build and maintain relationships with key contacts at partner institutions.

Follow-Up Calls for Walk-Ins:

• Conduct proactive follow-up calls to prospective students.
• Provide personalized assistance, address inquiries, and encourage enrollment through effective communication.
• Track and report on outcomes to measure the effectiveness of follow-up efforts.

Attendance and Participation in University Trainings:

• Attend training sessions and workshops provided by partner universities to stay informed about program offerings, admission requirements, and industry trends.
• Share insights and knowledge gained with the marketing team to enhance strategies and tactics.

Design and Implementation of Summer Internship Program:

• Develop a structured summer internship program to provide valuable experience to students interested in applying abroad.
• Design internship curriculum, assignments, and projects aligned with organizational goals and objectives.
• Recruit, onboard, and mentor interns, providing guidance and feedback throughout the program.