Marketing Support Specialist

vasl-talent; Islamabad; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

vasl-talent is seeking a Marketing Support Specialist to assist with day-to-day marketing, content, and operations tasks at Plaza ONE, Islamabad. The role focuses on lead generation, content scheduling, CRM reporting, and website maintenance to support market development.

You will work with tools like Mailchimp, Salesforce, LinkedIn Sales Navigator, and Canva to create, schedule, and distribute content. Strong attention to detail and the ability to coordinate across teams are essential for

Qualifications

• Experience supporting marketing campaigns, content, and operations.
• Proficient with CRM tools and lead-generation platforms.
• Ability to research markets, track metrics, and report insights.

Responsibilities

• Lead generation: manage lists across Mailchimp, Salesforce, LinkedIn, and other platforms.
• Marketing research: monitor competitors and gather market intelligence.
• Content: create, schedule, and distribute content for blogs, LinkedIn, and emails.
• Website: assist with content updates and site maintenance.
• Marketing tech: evaluate tools to streamline distribution and amplify reach.

Skills

Lead generation

Marketing research

Content creation

CRM reporting

Content scheduling

Outreach coordination

Sales support

Tools

InMailchimp

Salesforce

LinkedIn Sales Navigator

Dripify

Apollo.io

Canva

Adobe

Job description

Title: Marketing Support Specialist

Timings: 2 PM - 11 PM (Pakistan Standard Time)

Experience: 3- 6 Years experience

Location: Plaza ONE, Next to PSO pump, Main GT road near DHA Phase 2 Gate 1, Islamabad

We are looking for a skilled and detail-oriented Marketing Support Specialist to assist with day-to-day marketing, content, and operations tasks. This role involves supporting content development, lead generation and research activities, updating CRM reporting, content scheduling and distribution and ultimately website maintenance. An external Marketing support specialist role, this will be a key to market development and sales growth.

Key Responsibilities:

Lead Generation

• Organize, manage and grow lists inMailchimp, SalesForce, LinkedIn Sales Navigator and Dripify
• Execute daily and weekly activities to grow existing lists and develop new lists using LinkedIn, Apollo.io and other platforms
• Potentially identify new content channels, and recommend better/alternate tools for lead generation
• Maintain Processes and Procedures for list maintenance and use

Marketing Research

• Monitor named competitor marketing channels, highlighting significant announcements as well as reporting on any new marketing techniques we should consider
• Use Google and other tools to gather market intelligence from general sources, and newly rising competitors

Content Generation, Scheduling and Distribution

• Working with internal resources generate refactorable content to be used in varying forms for blog, LinkedIn and email marketing
• Create a Custom GPT to learn our marketing style to accelerate our ability to produce 'right first time' content fragments to support lead nurturing
• Develop content calendars for each distinct Prospect list, collaborating with internal resources to develop topics, and regular cadence communication plans for each
• Follow approval process to ensure all materials meet company standards, and agreed channel objectives
• Manage distribution of content via multiple channels
• Create PDF and offline visuals, slides, and marketing assets using appropriate tools (Canva, Adobe)
• Produce Case Studies and Stories from material gathered by Sales and Consulting organization.

Search Optimization

• Be aware of, and leverage SEO techniques to maximize searchability of published content
• Develop GEO (Generative engine optimization) strategy to ensure popular AIs are aware of our products and return them in AI assisted search results
• Be aware of other methods of content promotion in wider channels such as LinkedIn and suggest appropriate investment to widen brand awareness

Website

• Develop and recommend website overhaul plan to create more engagement
• Published and maintain revised website content
• Extend depth of website content using developed marketing assets

Marketing Tech / Outreach

• Evaluate, suggest, recommend outbound marketing tools to simplify, manage and streamline content distribution
• Identify industry resource sites and events that company should participate in to raise brand awareness

Other duties

• Support other recurring marketing and operations tasks as assigned
• Assist in pipeline monitoring, lead tracking, and basic sales analytics
• Support sales enablement by preparing proposals, pitch decks, and collateral
• Document all adopted processes, report on failed/abandoned processes