Marketing Support Specialist

VASL; Islamabad; On-site; PKR 558,000 - 781,200; Full time

Job summary

A local marketing firm is looking for a Marketing Support Specialist to assist with day-to-day marketing tasks, including content generation and lead generation. The ideal candidate should have 3-6 years of experience, strong organizational skills, and the ability to use various marketing tools. The role involves researching competitors, optimizing website content, and managing marketing outreach processes. This position is based full-time in Islamabad with working hours from 2 PM to 11 PM.

Qualifications

• 3-6 years of experience in a marketing support role.
• Strong attention to detail and organization skills.
• Ability to learn and adapt to new marketing tools.

Responsibilities

• Assist with day-to-day marketing, content, and operations tasks.
• Organize and grow lists in Mailchimp and other tools.
• Monitor competitor marketing channels and report findings.
• Generate content for blogs, LinkedIn, and email marketing.
• Evaluate outbound marketing tools for efficiency.

Skills

Content generation

Lead generation

CRM reporting

SEO techniques

Marketing research

Tools

Mailchimp

SalesForce

LinkedIn Sales Navigator

Dripify

Canva

Adobe

Job description

Title:Marketing Support Specialist

Timings:2 PM -11 PM (Pakistan Standard Time)
Experience: 3- 6 Years experience
Location:Plaza ONE, Next to PSO pump, Main GT road near DHA Phase 2 Gate 1, Islamabad

We are looking for a skilled and detail-oriented Marketing Support Specialistto assist with day-to-day marketing, content, and operations tasks. This role involves supporting content development, lead generation and research activities, updating CRM reporting, content scheduling and distribution and ultimately website maintenance. An external Marketing support specialist role, this will be a key to market development and sales growth.

Key Responsibilities:

Lead Generation

• Organize, manage and grow lists inMailchimp, SalesForce, LinkedIn Sales Navigator and Dripify
• Execute daily and weekly activities to grow existing lists and develop new lists using LinkedIn, Apollo.io and other platforms
• Potentially identify new content channels, and recommend better/alternate tools for lead generation
• Maintain Processes and Procedures for list maintenance and use

Marketing Research

• Monitor named competitor marketing channels, highlighting significant announcements as well as reporting on any new marketing techniques we should consider
• Use Google and other tools to gather market intelligence from general sources, and newly rising competitors

Content Generation, Scheduling and Distribution

• Working with internal resources generate refactorable content to be used in varying forms for blog, LinkedIn and email marketing
• Create a Custom GPT to learn our marketing style to accelerate our ability to produce 'right first time' content fragments to support lead nurturing
• Develop content calendars for each distinct Prospect list, collaborating with internal resources to develop topics, and regular cadence communication plans for each
• Follow approval process to ensure all materials meet company standards, and agreed channel objectives
• Manage distribution of content via multiple channels
• Create PDF and offline visuals, slides, and marketing assets using appropriate tools (Canva, Adobe)
• Produce Case Studies and Stories from material gathered by Sales and Consulting organization

Search Optimization

• Be aware of, and leverage SEO techniques to maximize searchability of published content
• Develop GEO (Generative engine optimization) strategy to ensure popular AIs are aware of our products and return them in AI assisted search results
• Be aware of other methods of content promotion in wider channels such as LinkedIn and suggest appropriate investment to widen brand awareness

Website

• Develop and recommend website overhaul plan to create more engagement
• Published and maintain revised website content
• Extend depth of website content using developed marketing assets

Marketing Tech / Outreach

• Evaluate, suggest, recommend outbound marketing tools to simplify, manage and streamline content distribution
• Identify industry resource sites and events that company should participate in to raise brand awareness

Other duties

• Support other recurring marketing and operations tasks as assigned
• Assist in pipeline monitoring, lead tracking, and basic sales analytics
• Support sales enablement by preparing proposals, pitch decks, and collateral
• Document all adopted processes, report on failed/abandoned processes