Marketing & PR Executive

Sohoby; Lahore; Remote; PKR 1,200,000 - 1,800,000; Full time

Job summary

Ibtdara seeks a proactive Marketing & PR Executive to strengthen brand visibility and expand the industry's network, supporting growth through strategic external engagements. The role focuses on securing CEO podcast appearances, coordinating participation in events and fairs, and building relationships with media platforms, event organizers, and professionals.

Responsibilities include researching opportunities, outreach to hosts and organizers, scheduling and logistics, and maintaining a tracker

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Strong written and verbal English communication skills.
• Excellent research, outreach, networking, and coordination abilities.
• Confidence in approaching external stakeholders and representing the company professionally.
• A proactive mindset with the ability to identify and pursue opportunities independently.
• Strong organizational skills and attention to detail.
• Fluent in Urdu and English

Responsibilities

• Research and identify relevant podcasts, business shows, conferences, exhibitions, and networking events aligned with Ibtdara's business niche.
• Proactively reach out to podcast hosts, media platforms, and event organizers to secure appearances, speaking opportunities, and event participation for the CEO.
• Coordinate schedules, invitations, registrations, and logistical arrangements for confirmed engagements.
• Identify opportunities to enhance brand visibility, establish strategic connections, and support business growth.
• Maintain an organized tracker of outreach activities, confirmed engagements, upcoming events, and potential opportunities.
• Attend relevant business events alongside the CEO when required.

Skills

English communication

Research & outreach

Networking

Coordination

Urdu & English fluency

Education

Bachelor's degree in Marketing/PR/Communications or related field

Job description

Ibtdara is looking for a proactive and well-organized Marketing & PR Executive to strengthen the company's brand visibility, expand its industry network, and support business growth through strategic external engagements.

The role will focus on securing relevant podcast appearances for the CEO, coordinating participation in business events and industry fairs, and building relationships with media platforms, event organizers, and industry professionals.

Key Responsibilities

• Research and identify relevant podcasts, business shows, conferences, exhibitions, and networking events aligned with Ibtdara's business niche.
• Proactively reach out to podcast hosts, media platforms, and event organizers to secure appearances, speaking opportunities, and event participation for the CEO.
• Coordinate schedules, invitations, registrations, and logistical arrangements for confirmed engagements.
• Identify opportunities to enhance brand visibility, establish strategic connections, and support business growth.
• Maintain an organized tracker of outreach activities, confirmed engagements, upcoming events, and potential opportunities.
• Attend relevant business events alongside the CEO when required.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Strong written and verbal English communication skills.
• Excellent research, outreach, networking, and coordination abilities.
• Confidence in approaching external stakeholders and representing the company professionally.
• A proactive mindset with the ability to identify and pursue opportunities independently.
• Strong organizational skills and attention to detail.
• Fluent in Urdu and English

Nice to Have

• Experience in marketing, public relations, podcast outreach, media relations, or event coordination.
• Existing connections with podcast hosts, media platforms, or event organizers.
• Familiarity with the Saudi business ecosystem, entrepreneurship, and business consultancy.
• Competitive compensation based on experience.
• Opportunities to work closely with the CEO and contribute to brand growth.
• Exposure to industry networking, strategic partnerships, and business development.

Location

Remote position from Pakistan or India. Candidates based in Jeddah, Saudi Arabia, who can work on-site and attend business events in person, will be preferred.