B2B Lead Gen Specialist — IT & Web Dev

Fattavia Tech

Karachi Division

On-site

PKR 1,400,000 - 2,800,000

Full time

14 days+

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Benefits offered by this job

Incentive Bonus

Job summary

Fattavia Tech, a Karachi-based web development agency, is looking for a Marketing - Lead Generation Specialist to build a steady pipeline of qualified B2B leads for web development, e-commerce and digital transformation services. You will conduct research-driven outbound and inbound campaigns, optimize messaging, and collaborate with sales and delivery to convert opportunities into projects.

The role emphasizes data-driven outreach across LinkedIn, email, Meta and PPC, landing page optimization,

Qualifications

3+ years B2B lead generation experience (IT services / web development / SaaS preferred).
Outbound/Inbound channels: LinkedIn, Meta, cold email, lead nurturing.
CRM familiarity for tracking & scoring leads.
PPC & paid ads: Google Ads, Meta Ads, LinkedIn Ads (basic setup & optimization).
Landing pages & CRO knowledge and use of landing page builders.
Prospecting: research and building targeted prospect lists.
Copywriting for outreach messages, emails, and ads.
Analytics: measure CPL, conversions, MQLs and optimize campaigns.
Good communication and collaboration skills.

Responsibilities

Develop and execute lead generation strategies across digital channels to generate qualified leads.
Research target industries and buyer personas; build prospect lists and run targeted outreach.
Create and optimize landing pages, campaigns, and funnels to improve lead quality and conversions.
Manage CRM records, track sources, score leads, and hand off qualified prospects with context.
Set up and optimize paid campaigns and monitor CPL and conversion rates.