Marketing Executive / Marketing Leads

Smart Business Link; Islamabad; On-site; PKR 350,000 - 900,000; Full time

Job summary

Smart Business Link in Mingora, Pakistan, is seeking a Marketing Executive to develop market opportunities and generate qualified leads. You will support marketing campaigns, engage prospective customers, and provide clear updates on outreach and lead progress.

The role requires proactive communication, ability to research target audiences, qualify leads, and track campaigns. You will record interactions, maintain up-to-date CRM data, and collaborate with the team to meet measurable

Qualifications

• Clear written and verbal communication.
• Ability to research target audiences and identify prospects.
• Qualify leads through structured conversations.
• Practical understanding of marketing campaigns and lead-generation methods.
• Strong follow-up, organization, and time-management skills.
• Familiarity with spreadsheets or CRM tools.
• Ability to track outreach activity and summarize results.

Responsibilities

• Research prospective customers and opportunities through referrals and outreach channels.
• Plan and carry out marketing activities to support lead generation and business goals.
• Communicate with potential customers to understand needs and arrange follow-up discussions.
• Record leads, interactions, and outcomes; keep contact information up to date.
• Coordinate inquiry follow-ups and move prospects through the sales process.
• Monitor campaign results and prepare progress reports; suggest improvements.
• Represent the company professionally in customer interactions and local marketing activities.

Skills

Communication

Research

Lead generation

CRM tools

Organization

Customer engagement

Interpersonal skills

Tools

CRM software

Job description

Job Description

Smart Business Link is seeking a Marketing Executive to develop market opportunities and generate qualified leads in Mingora, Pakistan. The successful candidate will support marketing campaigns, engage prospective customers, and provide clear updates on outreach and lead progress.

Responsibilities

• Research prospective customers and business opportunities through referrals and relevant outreach channels.
• Plan and carry out marketing activities that support lead generation and business goals.
• Communicate with potential customers to understand their needs, explain relevant offerings, and arrange follow-up discussions.
• Record leads, interactions, and outcomes accurately, keeping contact information and pipeline records up to date.
• Coordinate inquiry follow-ups and help move promising prospects through the sales process.
• Monitor campaign and outreach results, prepare concise progress reports, and suggest practical improvements.
• Represent Smart Business Link professionally in customer interactions and local marketing activities.

This role is suited to a proactive communicator who can take ownership of lead-generation tasks, organize consistent follow-ups, and work toward measurable marketing objectives.

Job Specification

• Clear written and verbal communication, with confidence engaging prospective customers professionally.
• Ability to research target audiences, identify prospects, and qualify leads through structured conversations.
• Practical understanding of marketing campaigns, lead-generation methods, and customer engagement.
• Strong follow-up, organization, and time-management skills, including managing multiple prospects consistently.
• Accurate record keeping and familiarity with spreadsheets, contact lists, or customer relationship management tools.
• Ability to track outreach activity, summarize results, and use feedback to improve campaign effectiveness.
• Good interpersonal skills, initiative, and a customer-focused approach to resolving inquiries.
• Comfort working toward clear activity and lead-generation targets while collaborating with a team.