Marketing Executive — Lead Gen & Campaign Results

Smart Business Link; Islamabad; On-site; PKR 350,000 - 900,000; Full time

Job summary

Smart Business Link in Mingora, Pakistan, is seeking a Marketing Executive to develop market opportunities and generate qualified leads. You will support marketing campaigns, engage prospective customers, and provide clear updates on outreach and lead progress.

The role requires proactive communication, ability to research target audiences, qualify leads, and track campaigns. You will record interactions, maintain up-to-date CRM data, and collaborate with the team to meet measurable

Qualifications

• Clear written and verbal communication.
• Ability to research target audiences and identify prospects.
• Qualify leads through structured conversations.
• Practical understanding of marketing campaigns and lead-generation methods.
• Strong follow-up, organization, and time-management skills.
• Familiarity with spreadsheets or CRM tools.
• Ability to track outreach activity and summarize results.

Responsibilities

• Research prospective customers and opportunities through referrals and outreach channels.
• Plan and carry out marketing activities to support lead generation and business goals.
• Communicate with potential customers to understand needs and arrange follow-up discussions.
• Record leads, interactions, and outcomes; keep contact information up to date.
• Coordinate inquiry follow-ups and move prospects through the sales process.
• Monitor campaign results and prepare progress reports; suggest improvements.
• Represent the company professionally in customer interactions and local marketing activities.

Skills

Communication

Research

Lead generation

CRM tools

Organization

Customer engagement

Interpersonal skills

Tools

CRM software

Job description

Smart Business Link in Mingora, Pakistan, is seeking a Marketing Executive to develop market opportunities and generate qualified leads. You will support marketing campaigns, engage prospective customers, and provide clear updates on outreach and lead progress.

The role requires proactive communication, ability to research target audiences, qualify leads, and track campaigns. You will record interactions, maintain up-to-date CRM data, and collaborate with the team to meet measurable