Marketing Events & Activation Specialist

Raqami Islamic Digital Bank Ltd.; Karachi Division; On-site; PKR 446,000 - 893,000; Full time

Job summary

Raqami Bank is seeking a Marketing Executive in Karachi to assist the Marketing Manager in planning, coordinating, and executing events, OOH campaigns, and brand activations. You will handle vendor coordination, on-site execution, and post-event follow-up to ensure brand standards are met.

The role requires a bachelor’s degree in marketing or related field and 1–2 years of events or activations experience. Local travel and occasional after-hours support are expected as part of a dynamic

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–2 years of events, BTL marketing, OOH, or activations experience.

Responsibilities

• Assist in executing marketing events, exhibitions, university activations, and BTL activities.
• Coordinate OOH campaigns, branding installations, and execution timelines.
• Liaise with event agencies, media vendors, production houses, and service providers. Obtain quotations and coordinate vendor proposals, designs, production, and deliverables.
• Conduct site visits and monitor event setups, branding, and activation execution.
• Coordinate logistics for kiosks, giveaways, branding materials, and promotional items.
• Prepare event briefs, schedules, and execution checklists.
• Coordinate with internal stakeholders and vendors to ensure timely execution.
• Maintain event photographs, execution records, and post-activity reports.
• Assist the Marketing Manager with day-to-day event, OOH, activation, and field marketing requirements.

Skills

Vendor coordination

Communication

Organizational skills

Travel willingness

Education

Bachelor’s degree in Marketing or related field

Tools

MS Excel

PowerPoint

Job description

Raqami Bank is seeking a Marketing Executive in Karachi to assist the Marketing Manager in planning, coordinating, and executing events, OOH campaigns, and brand activations. You will handle vendor coordination, on-site execution, and post-event follow-up to ensure brand standards are met.

The role requires a bachelor’s degree in marketing or related field and 1–2 years of events or activations experience. Local travel and occasional after-hours support are expected as part of a dynamic